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The '''Pepsi Refresh Project''' (PRP) was a 2010 initiative by [[PepsiCo]] to award $20 million in [[Grant (money)|grants]] to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation. The project is completely separate from the Pepsi Corporate Foundation and uses money budgeted for marketing.<ref>Howard, Brian Clark: [http://www.thedailygreen.com/living-green/blogs/recycling-design-technology/pepsi-refresh-project "Pepsi Refresh Project Inspires Kids to Eat Veggies and Puts Solar Panels in New Orleans"] The Daily Green, November 15, 2010</ref>
This project has been the focus of a 2013 Harvard Business School case ("The Pepsi Refresh Project: a Thirst for Change", recounting the process that Pepsi's marketing team, led by senior marketing director Ana Maria Irazabal, went through to came up with this idea. <ref>Michael I. Norton, Jill Avery, The Pepsi Refresh Project: a Thirst For Change, HBSP 512018-PDF-ENG </ref>
In early 2012, Pepsi abandoned the Refresh Project. One opinion is due to declining market share and falling to third place behind Coke and Diet Coke. <ref>Craig Bida: [http://www.mediapost.com/publications/article/186127/why-pepsi-canned-the-refresh-project.html "Why Pepsi Canned The Refresh Project"] MediaPost, October 29, 2012</ref>
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