Each Cheekd card includes a "quip", web address, and online code.<ref name=architect>{{cite news |title=The New Dating Tools: A Card and a Wink |url=https://www.nytimes.com/2010/07/22/fashion/22date.html |work=[[New York Times]] |date=July 21, 2010 |accessdate=2010-07-23 }}</ref>
Subscribers get a set of 50 [[business cards]] that can be given out once someone catches their eye.<ref name=trends>{{cite news |author= |coauthors= |title=Latest dating trends include Web-based calling cards and GPS-powered apps|url=http://www.nydailynews.com/lifestyle/2010/07/24/2010-07-24_latest_dating_trends_include_webbased_calling_cards_and_gpspowered_apps.html |work=[[New York Daily News]] |date=July 23, 2010 |accessdate=2010-08-15 | first=Paulina | last=Reso}}</ref><ref>[http://en.terra.com/dating-relationships/news/cheekd_and_flipme_introduce_dating_cards/hof10740 "Cheek'd and FlipMe! Introduce Dating Cards" - Terra USA]</ref> Each card has a phrase and a URL to the subscriber's account at the website.<ref name=architect/><ref name=trends/> Recipients of the cards can then look up the profile of the user with the information provided on the card.<ref>{{cite news|author=Jenny Block |title=Fox on Sex: The Art of Flirting|url=http://www.foxnews.com/story/0,2933,598671,00.html|accessdate=2010-08-14|publisher=Fox News|date=August 5, 2010}}</ref> The intent of the concept is to expand subscriber's dating opportunities beyond the pool of people registered with an online dating service.<ref>[http://honoluluweekly.com/city-wise/2010/08/getting-cheeky/ "Getting cheeky" - Honolulu Weekly]</ref><ref>[http://translate.google.com/translate?js=y&prev{{cite web|title=_t&hl=en&ie=UTFOnline-8&layout=1&eotf=1&uDating: Visitenkarten für die Liebe (Business Cards for Love)|url=http://www.zeit.de/lebensart/partnerschaft/2010-08/dating-cards-flirten&sl|website=auto&tlZEIT ONLINE|accessdate=en22 "BusinessMay cards for love" - Zeit Online]2018|language=de}}</ref>
