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[[File:You got cheek'd!.jpg|thumb|Cheekd card]]'''Cheekd''' is a dating and social networking website based in [[New York City]]. It was founded in 2010 by Lori Cheek. The concept is to expand subscribers' dating opportunities beyond the pool of people registered with an online dating service, to the real world too.<ref>[http://honoluluweekly.com/city-wise/2010/08/getting-cheeky/ "Getting cheeky" - Honolulu Weekly]</ref><ref>{{cite web|title=Online-Dating: Visitenkarten für die Liebe (Business Cards for Love)|url=http://www.zeit.de/lebensart/partnerschaft/2010-08/dating-cards-flirten|website=ZEIT ONLINE|accessdate=22 May 2018|language=de}}</ref>
**History**
The service debuted with the name "Cheek'd". Founder Lori Cheek is a former architect. She appeared on the television program, [[Shark Tank]] in February 2014, but did not succeed in obtaining funding from any of the five entrepreneur/investors to whom she pitched Cheek'd to on the show. She said that she only had 1000 subscribers to her service at that time.<ref name="shark" />
Subscribers get a set of 50 [[business cards]] that can be given out once someone catches their eye.<ref name=trends>{{cite news |author= |coauthors= |title=Latest dating trends include Web-based calling cards and GPS-powered apps|url=http://www.nydailynews.com/lifestyle/2010/07/24/2010-07-24_latest_dating_trends_include_webbased_calling_cards_and_gpspowered_apps.html |work=[[New York Daily News]] |date=July 23, 2010 |accessdate=2010-08-15 | first=Paulina | last=Reso}}</ref> Each card has a phrase and a URL to the subscriber's account at the website.<ref name=architect/><ref name=trends/> Recipients of the cards can then look up the profile of the user with the information provided on the card.<ref>{{cite news|author=Jenny Block |title=Fox on Sex: The Art of Flirting|url=http://www.foxnews.com/story/0,2933,598671,00.html|accessdate=2010-08-14|publisher=Fox News|date=August 5, 2010}}</ref> The intent of the concept is to expand subscriber's dating opportunities beyond the pool of people registered with an online dating service.<ref>[http://honoluluweekly.com/city-wise/2010/08/getting-cheeky/ "Getting cheeky" - Honolulu Weekly]</ref><ref>{{cite web|title=Online-Dating: Visitenkarten für die Liebe (Business Cards for Love)|url=http://www.zeit.de/lebensart/partnerschaft/2010-08/dating-cards-flirten|website=ZEIT ONLINE|accessdate=22 May 2018|language=de}}</ref>▼
***Business card model***
▲
If users chose the free plan, they did not pay a monthly subscription fee nor did they buy business cards. Instead, they would download the Cheekd app for free, and hand out virtual cards to any appealing strangers that were nearby.<ref name="shark" />
***Smartphone app***
In 2015, the service's name changed from the original Cheek'd to Cheekd. It was redesigned to relieve the awkwardness of approaching strangers. The new Cheekd app uses Bluetooth technology to send alerts to users whenever a compatible Cheekd user is within a 30-foot radius, instead of using business cards.<ref name="observer">{{cite web|last1=Taylor|first1=Jordyn|title=After Brutal ‘Shark Tank’ Rejection, Tech CEO Reinvents Her Dating Business|url=http://observer.com/2015/02/after-brutal-shark-tank-rejection-tech-ceo-reinvents-her-dating-business/|website=Observer|accessdate=22 May 2018|date=25 February 2015}}</ref>
**Patent Law Case**
==References==
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[[Category:Internet properties established in 2010]]
[[Category:Social networking services]]
[[Category:Smartphone apps]]
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