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[[File:You got cheek'd!.jpg|thumb|Cheekd card]]'''Cheekd''' is a dating and social networking website based in [[New York City]]. It was founded in 2010 by Lori Cheek. The concept is to expand subscribers' dating opportunities beyond the pool of people registered with an online dating service, to the real world too.<ref>[http://honoluluweekly.com/city-wise/2010/08/getting-cheeky/ "Getting cheeky" - Honolulu Weekly]</ref><ref>{{cite web|title=Online-Dating: Visitenkarten für die Liebe (Business Cards for Love)|url=http://www.zeit.de/lebensart/partnerschaft/2010-08/dating-cards-flirten|website=ZEIT ONLINE|accessdate=22 May 2018|language=de}}</ref>
The service debuted with the name "Cheek'd". Founder Lori Cheek is a former architect. She appeared on the television program, [[Shark Tank]] in February 2014, but did not succeed in obtaining funding from any of the five entrepreneur/investors to whom she pitched Cheek'd to on the show. She said that she only had 1000 subscribers to her service at that time.<ref name="shark" />
Cheek'd offered two user plans, paid and free. For $25, subscribers got a set of 50 [[business cards]] that could be given out once someone cought their eye.<ref name=trends>{{cite news |author= |coauthors= |title=Latest dating trends include Web-based calling cards and GPS-powered apps|url=http://www.nydailynews.com/life-style/latest-dating-trends-include-web-based-calling-cards-gps-powered-apps-article-1.202481 |work=[[New York Daily News]] |date=July 23, 2010 |accessdate=2010-08-15 | first=Paulina | last=Reso}}</ref> Each card had a phrase, an online code, and a URL to the subscriber's account at the website.<ref name=trends/><ref name=architect>{{cite news |title=The New Dating Tools: A Card and a Wink |url=https://www.nytimes.com/2010/07/22/fashion/22date.html |work=[[New York Times]] |date=July 21, 2010 |accessdate=2010-07-23 }}</ref> Recipients of the cards could then look up the profile of the user with the information provided on the card.<ref>{{cite news|author=Jenny Block |title=Fox on Sex: The Art of Flirting|url=http://www.foxnews.com/story/0,2933,598671,00.html|accessdate=2010-08-14|publisher=Fox News|date=August 5, 2010}}</ref> In addition to the one-time cost of the cards, there was a $9.95 monthly membership fee.<ref name="shark">{{cite web|last1=Taylor|first1=Jordyn|title=Tech CEO Loses on ‘Shark Tank’, Is Visited by On-Set Therapist|url=http://observer.com/2014/03/tech-ceo-loses-on-shark-tank-is-visited-by-on-set-therapist/|website=Observer|accessdate=22 May 2018|date=3 March 2014}}</ref>
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If users chose the free plan, they did not pay a monthly subscription fee nor did they buy business cards. Instead, they would download the Cheekd app for free, and hand out virtual cards to any appealing strangers that were nearby.<ref name="shark" />
In 2015, the service's name changed from the original "Cheek'd" to "Cheekd". It was redesigned to relieve the awkwardness of approaching strangers. The new Cheekd app uses Bluetooth technology to send alerts to users whenever a compatible Cheekd user is within a 30-foot radius, instead of using business cards.<ref name="observer">{{cite web|last1=Taylor|first1=Jordyn|title=After Brutal ‘Shark Tank’ Rejection, Tech CEO Reinvents Her Dating Business|url=http://observer.com/2015/02/after-brutal-shark-tank-rejection-tech-ceo-reinvents-her-dating-business/|website=Observer|accessdate=22 May 2018|date=25 February 2015}}</ref>
==References==
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[[Category:Online companies]]
[[Category:Internet properties established in 2010]]
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