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''The Robb Report'', originally titled ''Twentieth Century Confederates'', was founded in 1976<ref name="wwd">{{cite news|author1=Lorelei Marfil|title=Robb Report Launches U.K. Edition|url=http://wwd.com/media-news/fashion-memopad/robb-report-launches-u-k-edition-10414196/|accessdate=May 5, 2016|work=WWD|date=April 21, 2016}}</ref> by [[Robert L "Rusty" White (publisher)|Robert L "Rusty" White]] as a newsletter to sell his personal collection of [[American Civil War|Civil War]] memorabilia and [[Rolls-Royce]] automobiles.<ref name="Anderson">{{cite news| url=https://www.forbes.com/forbes/2011/0228/life-collecting-robert-white-robb-report-rusty-report.html|work=Forbes|author=Gregory Anderson |title=Robb Report's Founder Tries A New Career in Antiques|date=February 9, 2011}}</ref> White distributed his newsletter to members of the Rolls-Royce Owners Club as [[mimeograph]]ed loose-leaf pages, and he provided a suede [[three-ring binder]] to paying subscribers. The publication matured into an [[advertorial]], one of the first of its kind, catering to [[Upper class of the United States|affluent]] clientele. The blend of advertising and editorial was broadcast to high-end, affluent consumers via advertisements in ''[[Architectural Digest]]''.<ref name="Anderson"/>
In 2002, the "Robb Report" brand was sold for [[United States dollar|US$]]150 million to CurtCo Media, after which CurtCo was renamed [[CurtCo Media|Curtco Robb Media LLC]]; The ''Robb Report'' has partnered with [[Bespoke Collection]] to develop auction items for Auction Napa Valley.<ref name=gentry>{{cite journal|title=Art and Wine|journal=Gentry|date=June 2010|pages=76–79|url=http://www.blackbirdvineyards.com/included/docs/articles/1006_gentry.pdf}}</ref> In 2014, ''Robb Report'' was acquired by Rockbridge, the private equity firm of [[Dan Gilbert (businessman)|Dan Gilbert]], for $60 million.<ref name="NYPOST">{{cite news |author=Keith Kelly| title =Cavaliers owner Gilbert seals deal for Robb Report | newspaper=New York Post|date =December 3, 2014 | url =https://nypost.com/2014/12/03/cavaliers-owner-gilbert-seals-deal-for-robb-report/|accessdate =May 3, 2016 }}</ref> In 2017, Rockbridge created a joint venture for the ''Robb Report'' with [[Penske Media Corporation]].<ref>[https://nypost.com/2017/01/03/dan-gilberts-robb-report-joins-forces-with-penske-media/ Dan Gilbert’s Robb Report joins forces with Penske Media] nypost.com 2017/01/03</ref> In April 2018, Robb Report launched ''Muse by Robb Report'' targeting female readership.<ref>{{cite web |last1=Patterson |first1=Jessica |title=Muse: Robb Report's new brand targeting female readership |url=https://www.fipp.com/news/features/robb-report-new-brand-muse-female-readership |website=FIPP |publisher=FIPP |accessdate=26 October 2018}}</ref>
==See also==
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