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===Events===
''Roblox'' occasionally hosts real life and virtual events. One such event is their Developers Conference.<ref name="30million" /> They hold virtual [[Egg hunt|Easter egg hunt]] events annually and previously hosted events such as BloxCon.<ref name="Heavy"/> Other virtual events are sales that commonly occur in America, such as [[Black Friday (shopping)|Black Friday]],<ref>{{cite news|url=https://blog.roblox.com/2017/11/black-friday-sale/|title=Black Friday Sale!|date=2017-11-21|work=Roblox Blog|access-date=2018-05-22|language=en-US|deadurl=no|archiveurl=https://web.archive.org/web/20180602231006/https://blog.roblox.com/2017/11/black-friday-sale/|archivedate=June 2, 2018|df=mdy-all}}</ref> [[Memorial Day]],<ref>{{cite news|url=https://blog.roblox.com/2017/05/memorial-day-sale/|title=Memorial Day Sale|date=2017-05-26|work=Roblox Blog|access-date=2018-05-22|language=en-US|deadurl=no|archiveurl=https://web.archive.org/web/20170526181116/https://blog.roblox.com/2017/05/memorial-day-sale/|archivedate=May 26, 2017|df=mdy-all}}</ref> and [[Labor Day]].<ref>{{cite news|url=https://blog.roblox.com/2017/08/labor-day-sale/|title=Labor Day Sale|date=2017-08-31|work=Roblox Blog|access-date=2018-05-22|language=en-US|deadurl=no|archiveurl=https://web.archive.org/web/20180602231007/https://blog.roblox.com/2017/08/labor-day-sale/|archivedate=June 2, 2018|df=mdy-all}}</ref>They often also have sponsered events for newly released movies and other related media in which new items and sometimes original games are introduced for users to buy and play.
 
==Development==