''Roblox'' occasionally hosts real life and virtual events. One such event is their Developers Conference.<ref name="engadget"/> They hold virtual [[Egg hunt|Easter egg hunt]] events annually and previously hosted events such as BloxCon.<ref name="heavy"/>
''Roblox'' occasionally hosts real life and virtual events. One such event is their Developers Conference.<ref name="engadget"/> They hold virtual [[Egg hunt|Easter egg hunt]] events annually and previously hosted events such as BloxCon.<ref name="heavy"/> Other virtual events are sales that commonly occur in America, such as [[Black Friday (shopping)|Black Friday]],<ref>{{cite web|url=https://blog.roblox.com/2018/11/roblox-black-friday-2018/|title=A Very Roblox Black Friday 2018|author=Roblox|date=21 November 2018|website=Roblox Blog|archive-url=http://web.archive.org/web/20181129212827/https://blog.roblox.com/2018/11/roblox-black-friday-2018/|archive-date=29 November 2018|dead-url=no|access-date=29 November 2018}}</ref> [[Memorial Day]],<ref>{{cite web|url=https://blog.roblox.com/2018/05/memorial-day-2018-weekend-bonanza/|title=Memorial Day 2018 Weekend Bonanza|author=free_tako|date=25 May 2018|website=Roblox Blog|archive-url=http://web.archive.org/web/20181129213310/https://blog.roblox.com/2018/05/memorial-day-2018-weekend-bonanza/|archive-date=29 November 2018|dead-url=no|access-date=29 November 2018}}</ref> and [[Labor Day]].<ref>{{cite web|url=https://blog.roblox.com/2018/08/labor-day-extravaganza-2018/|title=Labor Day Extravaganza 2018|author=free_tako|date=31 August 2018|website=Roblox Blog|archive-url=http://web.archive.org/web/20181129214042/https://blog.roblox.com/2018/08/labor-day-extravaganza-2018/|archive-date=29 November 2018|dead-url=no|access-date=29 November 2018}}</ref> They also hold sponsored events for newly released movies and other media in which new items and sometimes original games are introduced for users to buy and play.<ref>{{cite web|url=https://blog.roblox.com/2018/11/seven-seas-adventure-await-aquaman-event/|title=Seven Seas of Adventure Await in the Aquaman Event|author=Roblox|date=20 November 2018|website=Roblox Blog|archive-url=http://web.archive.org/web/20181129012423/https://blog.roblox.com/2018/11/seven-seas-adventure-await-aquaman-event/|archive-date=28 November 2018|dead-url=no|access-date=28 November 2018}}</ref>
