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==Operation==
The operation of matrix schemes varies, though they often operate similar to Ponzi schemes. <ref name =msn2>{{cite web | url = http://msnbc.msn.com/id/3078976 | title=$150 for a plasma TV? A bad bet | accessdate=2006-08-05}}</ref> To move upward in the list, a person must wait for new members to join or refer a certain number of people to the list. This is accomplished through purchasing a token product of marginal value: usually e-books, cell phone boosters, screen savers, or shareware
In many cases, the token product alone could not be reasonably sold for the price listed, and as such legal experts claim that regardless of what is said, the real product being sold is the "reward" in question in those situations. Steven A. Richards, a lawyer who represents multi-level marketing companies for Grimes & Reese in Idaho Falls, Idaho, said there often aren’t clear legal tests for Ponzi schemes. But if the product sold has no value or very little value, and consumers wouldn’t buy it without the attached free gift, the scheme probably runs afoul of federal and state laws. <ref name = msn2/>
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==Legality==
While detractors of matrix schemes contend that the sites and business models are illegal, in America there are no laws naming the schemes as illegal, and no rulings stating that the business model operates outside of law. There are, however, some challenges currently in the court system. In addition, the U.S. [[Federal Trade Commission]] and the
The
In 2003 EZExpo and several payment processors were sued in the civil courts for running an illegal lottery in the state of California, with the payment processors abetting the scam.<ref>{{cite web | url =http://appellatecases.courtinfo.ca.gov/search/case/dockets.cfm?dist=0&doc_id=371626 | title = California Courts - Appelate Court Case Information -Docket Entries| accessdate = 2005-08-06}}</ref> <ref>{{cite web | url =http://wagelaw.typepad.com/wage_law/2006/05/prop_64_cases_t.html | title = Wage Law: Prop 64 Cases To Be Argued | accessdate = 2005-08-06}}</ref><ref>{{cite web | url =http://www.diaz-law.com/diazlaw/2005/05/prop_64_to_the_.html | title = The Antitrust Monitor: Prop 64 to the Rescue for Neovi, PaySystems, and PayPal But Not for Ginix| accessdate = 2005-08-06}}</ref> However, the civil case is still ongoing.
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