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===Depersonalization and self-stereotyping ===
According to self-categorization theory, depersonalization describes a process of [[Self-Stereotyping|self-stereotyping]]. This is where, under conditions of social category [[Self-categorization theory#Determinants of categorization|salience]] and consequent accentuation, “people come to see themselves more as the interchangeable exemplars of a social category than as unique personalities defined by their differences from others”.<ref name="Turner (1985)"/> Under these conditions a perceiver directly bases their behaviour and beliefs on the [[norm (social)|norms]], goals and needs of a salient ingroup.<ref name="Haslam, et al. (2011)."/><ref name="Brown, R. J. & Turner, J. C. (1981).">Brown, R. J. & Turner, J. C. (1981). Interpersonal and intergroup behaviour. In J. C. Turner & H. Giles (Eds.), Intergroup Behaviour (pp. 33-65). Oxford: Blackwell..</ref> For example, if a person's salient self-category becomes 'army officer' then that person is more likely to act in terms of the norms associated with that category (e.g. to wear a uniform, follow orders, and distrust an enemy) and less likely to act in terms of other potential self-categories.<ref name="Haslam, A. S. (2001)."/> Here the person can be said to be accentuating the similarities between his or herself and other members of the 'army officers' category.<blockquote>I took the letter with me downtown, where I knew the Chinese tour buses stopped. I stopped every tourist, asking, “Nin hui du zhongwen ma?” Can you read Chinese? I hadn’t spoken Chinese in so long that I wasn’t sure if they understood.</blockquote><blockquote>A young woman agreed to [[Collective identity|help]]. We sat down on a bench together, and she read the letter to me aloud. The language that I had tried to forget for years came back, and I felt the words sinking into me, through my skin, through my bones, until they squeezed tight around my heart.<ref>{{Cite web|url=http://www.nlb.gov.sg/readsingapore/wp-content/uploads/2013/06/The-Paper-Menagerie.pdf|title=The Paper Menagerie|last=Liu|first=Ken|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}}</ref></blockquote>Turner and colleagues stress that depersonalization is not a loss of self, but rather a ''redefinition'' of the self in terms of group membership.<ref name="McGarty, C (1999)."/> A depersonalized self, or a social identity, is every bit as valid and meaningful as a personalized self, or personal identity.<ref name="Haslam, et al. (2011)."/> A loss of self is sometimes referred to using the alternative term [[deindividuation]]. Further, although the term [[depersonalization]] has been used in [[clinical psychology]] to describe a type of disordered experience, this is completely different from depersonalization in the sense intended by self-categorization theory authors.
The concept of depersonalization is critical to a range of group phenomena including social influence, social [[Stereotype|stereotyping]], in-group [[cohesiveness]], [[ethnocentrism]], intragroup [[cooperation]], [[altruism]], emotional [[empathy]], and the emergence of [[Norm (social)|social norms]].<ref name="Turner & Oakes (1986)."/><ref name="Turner (1985)"/>
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