Heuristic-systematic model of information processing: Difference between revisions

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Contrary to previous viewpoints, the heuristic-systematic model and the [[elaboration likelihood model]] should be treated as complementary models to create a dual-processing framework for use in future research for understanding a variety of [[social influence]] phenomena.<ref name=Eagly />
 
Future research should seek to link persuasion more closely with impression formation, which has previously focused on impressions based on agents' behaviors. An example would be to test if perceived expertise of a communicator is more stable over time and more resistant to counter-factual evidence if it is based on systematic processing than when it is based on a short description. Research has revealed that two-sided messages might not only be more persuasive but might also enhance the perceived credibility of a communicator.<ref name= Reimer>Reimer, T., Mata, R & Stoecklin, M. (2004). The use of Heuristics in Persuasion: Deriving Cues on Source Expertise from Argument Quality. In Current Research in Social Psychology, 10(6), 69-83.</ref>
 
== Criticisms ==