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I add some key metrics regarding the Pepsi Refresh Project. |
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The '''Pepsi Refresh Project''' (PRP) was a 2010 initiative by [[PepsiCo]] to award $20 million in [[Grant (money)|grants]] to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation. The project is completely separate from the Pepsi Corporate Foundation and uses money budgeted for marketing.<ref>Howard, Brian Clark: [http://www.thedailygreen.com/living-green/blogs/recycling-design-technology/pepsi-refresh-project "Pepsi Refresh Project Inspires Kids to Eat Veggies and Puts Solar Panels in New Orleans"] The Daily Green, November 15, 2010</ref>
More than 80 million votes were registered and, at its peak, 37% of Americans were aware of the Refresh Project.<ref name=":0">https://www.campaignlive.co.uk/article/history-advertising-no-185-pepsi-refresh-project/1424314</ref>
This project has been the focus of a 2013 Harvard Business School case ("The Pepsi Refresh Project: a Thirst for Change"), describing the process that Pepsi's marketing team, led by senior marketing director Ana Maria Irazabal, went through to come up with this idea. <ref>Michael I. Norton, Jill Avery, The Pepsi Refresh Project: a Thirst For Change, HBSP 512018-PDF-ENG </ref>
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In September 2010, the Pepsi Refresh Project was criticized for allowing a coalition of progressive, nonprofit organizations called the 'Progressive Slate' to participate in the project, accusing the company of violating its own terms. <ref>[https://www.nytimes.com/2010/10/01/business/01pepsi.html "Pepsi Refresh Contestant Claims Rules Were Broken"]</ref>
The Pepsi Refresh Project generated more than 80 million votes and "37% of Americans were aware of the Refresh Project"<ref name=":0" />.
===Power votes===
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