Revision as of 01:53, 6 June 2019 edit 175.32.56.121 (talk) Undid revision 900339535 by Flagrant hysterical curious (talk) unexplained, unreferenced addition of content; inappropriate changes to paragraph structure and article layout/format` Tag: Undo ← Previous edit		Revision as of 07:11, 12 June 2019 edit undo 36.238.153.96 (talk) →Step 1: Define your target market, trends and scope of segmentation. Next edit →
Line 43: ==== Step 1: Define your target market, trends and scope of segmentation. ==== It is important to target the ~~target~~targeted market for the product being sold as consumers that are not within the target market are variables that do not provide any useful information for your organisation. It is important to try and comprehend why the customer is within this specific segment. What are their goals or purpose for being within this market? What are they likely to be chasing within this segment? By uncovering what the consumers need is the organisation can look to satisfy this need and by doing so better position themselves to approach this market segment. Identifying other products that match the needs of your consumer is important as well as they will need to be evaluated and analysed because of the threat they pose to your specific target market.

Segmenting-targeting-positioning: Difference between revisions