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{{see also|Reinforcement theory|Selective exposure theory|Subjective validation}}
'''Attitude polarization''', also known as '''belief polarization''' and '''polarization effect''', is a phenomenon in which a disagreement becomes more extreme as the different parties consider evidence on the issue. It is one of the effects of ''[[confirmation bias]]'': the tendency of people to search for and interpret evidence selectively, to reinforce their current beliefs or attitudes.<ref>{{wikicite|id=idFine2006a|reference=Fine, Cordelia (2006a). ''A Mind of its Own - How Your Brain Distorts and Deceives''. [[W. W. Norton]]. {{ISBN|0-393-06213-9}}}}</ref> When people encounter ambiguous evidence, this bias can potentially result in each of them interpreting it as in support of their existing attitudes, widening rather than narrowing the disagreement between them.<ref name = lordrosslepper>{{cite journal|title = Biased assimilation and attitude polarization: The effects of prior theories on subsequently considered evidence |last1= Lord|first1 = C. G.|last2=Ross|first2= L.|last3= Lepper|first3 = M. R.|date =1979|journal = Journal of Personality and Social Psychology|volume= 37|number=11|pages=
The effect is observed with issues that activate emotions, such as political "hot button" issues.<ref>{{cite journal|title = Motivated Skepticism in the Evaluation of Political Beliefs|journal = American Journal of Political Science|volume = 50|issue = 3|date = July 2006|pages =
=== Empirical findings ===
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== See also ==
{{
* [[Adversarial process]]
* [[Confirmation bias]]
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