'''Theodoor Jacob "Theo" van Leeuwen''' (born 1947)<ref name=bio>[https://books.google.com/books?id=h2esBwAAQBAJ&printsec=frontcover#v=onepage&q&f=false Biography] in the introduction of ''Social Semiotics: Key Figures, New Directions'', pp.11-1211–12</ref> is a [[Netherlands|Dutch]] linguist and one of the main developers of the sub-field of [[social semiotics]].<ref>{{cite news|url=http://news.bbc.co.uk/2/hi/uk_news/wales/4174543.stm|title=How a car's horn says: "Buy me"|date=14 January 2005|publisher=[[BBC News]]|accessdate=8 June 2010}}</ref> He is also known for his contributions to the study of [[Multimodality]]; he wrote with [[Gunther Kress]] ''Reading Images: The Grammar of Visual Design'', one of the most influential books on the topic.<ref>{{cite book |last1=Bateman |first1=John |last2=Wildfeuer |first2=Janina |last3=Hiippala |first3=Tuomo |title=Multimodality : Foundations, Research and Analysis -– A Problem-Oriented Introduction |date=2017 |publisher=Walter de Gruyter |___location=Berlin |isbn=978-3-11-047942-3}}</ref>
