Simple Math: Difference between revisions

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Revision as of 09:20, 6 November 2019

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'''''Simple Math''''' is the third [[studio album]] from [[Atlanta]]-based [[indie rock]] band [[Manchester Orchestra]]. It was released on May 10, 2011 through [[independent label]] Favorite Gentlemen Recordings, itself distributed by [[Sony Music Entertainment]].<ref name="FavGen">{{cite web|url=http://favoritegentlemen.com/2011/01/26/manchester-orchestra-simple-math-release-date/|title=Manchester Orchestra ‘Simple Math’ Release Date|publisher=''Favorite Gentleman''|author= |date=|accessdate=26 January 2011}}</ref><ref name="Amazon">{{cite web|url=https://www.amazon.co.uk/dp/B004T8IPNS|title=Simple Math: Manchester Orchestra|publisher=[[Amazon.com|Amazon]]|author= |date=|accessdate=4 May 2011}}</ref> The album was recorded with [[Dan Hannon]] who also produced the band's [[I'm Like a Virgin Losing a Child|first album]], and co-produced [[Mean Everything to Nothing|their second]].<ref name="discogs">{{cite web|url=http://www.discogs.com/artist/Dan+Hannon|title=Dan Hannon Discography|publisher=[[Discogs]]|author= |date=|accessdate=4 May 2011}}</ref>

[[Andy Hull]], the band's lyricist and vocalist, has said that ''Simple Math'' is a [[concept album]], telling a story from his own perspective; "It's a story about a 23-year old who questions everything from marriage to love to religion to sex. Sometimes even for myself, it’s difficult to decipher which one I’m actually talking to. Everything I’ve written in the past has been about those things. This album is the most realized form of my questioning."<ref>{{cite magazine|url=http://www.pastemagazine.com/articles/2011/01/manchester-orchestra-announce-new-album.html|title=Manchester Orchestra Announces New Album, ''Simple Math''|magazine=[[Paste (magazine)|Paste]]|author= Spicer, Nathan|date=26 January 2011|accessdate=4 May 2011}}</ref> A week prior to its official release, the entire album was available for [[streaming media|streaming]] on their official website.<ref name="AltPress Stream">{{cite magazine|url=http://www.altpress.com/news/entry/manchester_orchestra_stream_upcoming_album_simple_math/|title=Manchester Orchestra to stream upcoming album, "Simple Math"|magazine=[[Alternative Press (music magazine)|Alternative Press]]|author= Karan, Tim|date=2 May 2011|accessdate=4 May 2011}}</ref>

Led by the title track and [[lead single|single]] "Simple Math", the album was a success for the band, obtaining praise from music critics and debuting at a career-high number twenty one on the [[Billboard 200|''Billboard'' 200]] and number eight on the [[Hard Rock Albums|''Billboard'' Rock Albums]] chart with opening week sales of 18,000 units.<ref name="MTV">{{cite web|url=http://www.mtv.com/news/articles/1664106/adele-21-billboard.jhtml|title=Adele Takes #1 On Billboard Albums Chart For Eighth Week|publisher=''[[MTV]]''|author= Kaufman, Gill|date=18 May 2011|accessdate=19 May 2011}}</ref><ref name="BB">{{cite magazine|url={{BillboardURLbyName|artist=manchester orchestra|chart=all}}|title=Simple Math - Manchester Orchestra|magazine=[[Billboard (magazine)|Billboard]]|accessdate=19 May 2011}}</ref>

==Reception==

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| May 10, 2011

| 774341

| <ref name="CD">{{cite web|url=http://www.cduniverse.com/productinfo.asp?pid=8475533|title=Manchester Orchestra ''Simple Math'' CD|publisher=''CD Universe''|accessdate=19 May 2011}}</ref>

|}

==Music video==

===Synopsis===

The [[music video]], ''Simple Math,'' utilizes the title track and was filmed 22 – 26 February 2011 in [[Guntersville, Alabama]] and 27 February in [[Albertville, Alabama]], with cast members from nearby [[Huntsville, Alabama]] joining the band members onscreen.<ref name="Manchester Orchestra">{{cite web|url=http://www.vevo.com/watch/manchester-orchestra/simple-math-behind-the-scenes/USSM21100742|title=Simple Math - Behind the Scenes|publisher=[[Vevo]]|author= |date=21 June 2011|accessdate=10 August 2011}}</ref>

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===Background===

Produced by Gaetano Crupi, Jr. of Machina Pictures,<ref>{{cite web|url=http://machinapictures.com/ |title=Machina Pictures |publisher=Machina Pictures |date= |accessdate=2011-09-10}}</ref> the project fell under the auspices of the "interchangeable" California-based directing team known as the [[Daniels (directors)|DANIELS]]—Daniel Kwan and Daniel Scheinert.<ref>[http://www.danieldaniel.us/WORK.html/ DANIELS] {{webarchive |url=https://web.archive.org/web/20110814152931/http://www.danieldaniel.us/WORK.html/ |date=August 14, 2011 }}</ref> The duo was previously best known for music videos for the bands [[FM Belfast]] (“Underwear”) and [[The Hundred in the Hands]] (“Commotion” and “Pigeons”), as well as the viral video, “Dogboarding.”<ref>{{cite web|url=http://www.danieldaniel.us/WORK/Dogboarding.html |title=/ Dogboarding |publisher=Danieldaniel.us |date= |accessdate=2011-09-10}}</ref> See [[Production Team]] and [[Casting (performing arts)|Cast]] information below.

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===Production Team and Cast===

;'''Cast'''

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===Video Premiere and Reception===

The [[music video]] was released and premiered on [[IFC (U.S. TV channel)|IFC.com]] on Tuesday, 12 April 2011.<ref name="IFC News">{{cite web|url=http://www.ifc.com/news/2011/04/manchester-orchestra.php|title=Premiere: Manchester Orchestra "Simple Math"|publisher=[[IFC (U.S. TV channel)|IFC]]|author=Melissa Locker |date=12 April 2011|accessdate=12 August 2011}}</ref> The cinematic [[prestidigitation]] of the Kwan-Scheinert team, as well as the haunting, wistful music of the band, received praise:

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===MTV Video Music Awards (VMA's)===

On 20 July 2011, it was announced that the music video was a Finalist for two [[MTV Video Music Awards]] (VMA’s), taking its place under the categories of “Best [[Special effects|Special Effects]]” and “Best [[Editing]].”<ref name="MTV Video Music Awards">{{cite web|url=http://www.mtv.com/news/articles/1667615/2011-video-music-awards-nominees.jhtml|title=Katy Perry, Adele, Kanye West Lead VMA Nominees|publisher=MTV|author= Gil Kaufman|date=20 July 2011|accessdate=12 August 2011}}</ref> At the ceremony in [[Los Angeles]], the video lost out to “E.T.” ([[Katy Perry]]/Kanye West) and “Rolling in the Deep” ([[Adele]]), respectively.

===UK Music Video Awards (MVA's)===

On 18 October 2011, “Simple Math” also made the “Shortlist” as a finalist for the 4th Annual [[UK Music Video Awards]] (MVA’s) “Best Indie/Rock Video – International.”

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===Ciclope—International Advertising Craft Festival===

Listed as the “only international festival focused on the advertising film production industry,” Ciclope takes place each year in [[Buenos Aires]], [[Argentina]]. The 2011 festival ran from 14 – 16 November; winners were announced on 18 November.

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===19th Annual Plus Camerimage===

On 6 December 2011, it was announced the video had racked up yet another award, taking “Best Music Video” (“Najlepszy Wideoklip”) at the 19th Annual [[Plus Camerimage]], the “International Film Festival of the Art of Cinematography” held each year in [[Bydgoszcz]], [[Poland]].<ref>(http://www.pluscamerimage.pl/pc2010.php?dzial=3454 {{Webarchive|url=https://archive.is/20120907104818/http://www.pluscamerimage.pl/pc2010.php?dzial=3454 |date=2012-09-07 }})</ref><ref>(http://www.promonews.tv/2011/12/06/plus-camerimage-2011-du-and-manchester-orchestra-win-music-video-honours/)</ref>

===D&AD Awards===

When the [[D&AD]] winners for 2012 were announced at the [[IMAX]] in [[Waterloo, London]] on 19 April, “Simple Math” had received yet another award, the Yellow Pencil for “Special Effects in a Music Video.”<ref>http://www.dandad.org/awards/professional/2012/categories/musv/music-videos</ref>

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===Vimeo Music Festival===

On 8 June 2012, “Simple Math” took home another honor for The Daniels, winning the “Music Video” category at the awards ceremony held in [[New York City]].<ref>(http://vimeo.com/awards/winners/musicvideo)</ref>