Simple Math: Difference between revisions

Revision as of 09:20, 6 November 2019

Revision as of 00:40, 7 November 2019

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The [[music video]], ''Simple Math,'' utilizes the title track and was filmed 22 – 26 February 2011 in [[Guntersville, Alabama]] and 27 February in [[Albertville, Alabama]], with cast members from nearby [[Huntsville, Alabama]] joining the band members onscreen.<ref name="Manchester Orchestra">{{cite web|url=http://www.vevo.com/watch/manchester-orchestra/simple-math-behind-the-scenes/USSM21100742|title=Simple Math - Behind the Scenes|publisher=[[Vevo]]|author= |date=21 June 2011|accessdate=10 August 2011}}</ref>

The story begins with the band’sband's frontman, [[Andy Hull]], swerving to avoid a collision between his truck and a hapless deer (a link to another of the album's songs) crossing an otherwise-empty country road. His knee-jerk altruism, unfortunately, leads to an infinite rollover...which in turn results in the flashing of his preadolescence before his eyes, highlight reel style. In this flashback-dream state, he hearkens back to the attentive father with whom he never truly connected and the unrequited feelings for a girl in whom he was interested—and considers that part of the difficulty and lost opportunities in his relationships may have been his own doing.

===Background===

Produced by Gaetano Crupi, Jr. of Machina Pictures,<ref>{{cite web|url=http://machinapictures.com/ |title=Machina Pictures |publisher=Machina Pictures |date= |accessdate=2011-09-10}}</ref> the project fell under the auspices of the "interchangeable" California-based directing team known as the [[Daniels (directors)|DANIELS]]—Daniel Kwan and Daniel Scheinert.<ref>[http://www.danieldaniel.us/WORK.html/ DANIELS] {{webarchive |url=https://web.archive.org/web/20110814152931/http://www.danieldaniel.us/WORK.html/ |date=August 14, 2011 }}</ref> The duo was previously best known for music videos for the bands [[FM Belfast]] (“Underwear”) and [[The Hundred in the Hands]] (“Commotion” and “Pigeons”), as well as the viral video, “Dogboarding.”<ref>{{cite web|url=http://www.danieldaniel.us/WORK/Dogboarding.html |title=/ Dogboarding |publisher=Danieldaniel.us |date= |accessdate=2011-09-10}}</ref> See [[Production Team]] and [[Casting (performing arts)|Cast]] information below.

In a recent online interview, Hull describes the video’svideo's conception and M.O. In it, he expresses his preliminary meeting with The DANIELS (one of whom he discovered to be a fan), as well as his initial amused confusion at the video’svideo's thematic thrust.

“...It was kind of incredible filming it, having no idea what these dudes were doing...just having full trust in them…At the beginning, I feel like you get this vibe that the dad’s kind of an a------, and by the end you realize I’m the a------. My dad’s been there the whole time. I was just too young to see it...”<ref name="spinner">{{cite web|url=http://www.spinner.com/2011/04/20/manchester-orchestra-simple-math/|title=Manchester Orchestra’s Andy Hull Relives His ‘Tough’ Marriage on ‘Simple Math’|publisher=[[Spinner (website)|Spinner]]|author=Cameron Matthews |date=20 April 2011|accessdate=12 August 2011}}</ref>

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The [[music video]] was released and premiered on [[IFC (U.S. TV channel)|IFC.com]] on Tuesday, 12 April 2011.<ref name="IFC News">{{cite web|url=http://www.ifc.com/news/2011/04/manchester-orchestra.php|title=Premiere: Manchester Orchestra "Simple Math"|publisher=[[IFC (U.S. TV channel)|IFC]]|author=Melissa Locker |date=12 April 2011|accessdate=12 August 2011}}</ref> The cinematic [[prestidigitation]] of the Kwan-Scheinert team, as well as the haunting, wistful music of the band, received praise:

“...Brilliant, awesome, stupendous, tour de force...they are all massively overused phrases...But then, very occasionally, something comes along which fully justifies these descriptions, and a few more. The video for Manchester Orchestra’s ‘Simple Math” by [The] Daniels is one of those occasions…”occasions...”<ref name="Promo News">{{cite web|url=http://www.promonews.tv/2011/04/15/manchester-orchestras-simple-math-by-daniels/|title=Manchester Orchestra’s Simple Math by Daniels|publisher=David Knight|author= |date=15 April 2011|accessdate=12 August 2011}}</ref>

“...The clip is both exorbitant and overtly dramatic—plus it looks like it cost a mint to create, which it very well might have since the band is on [[Columbia Records]] — but it's money well spent...”<ref name="Blogtown">{{cite news|url=http://blogtown.portlandmercury.com/BlogtownPDX/archives/2011/04/13/manchester-orchestra-simple-math-video|title=Manchester Orchestra – "Simple Math" Video|newspaper=[[The Portland Mercury]]|author=Ezra Ace Caraeff|date=13 April 2011|accessdate=12 August 2011}}</ref>

“...With...‘Simple Math,’ they have created their best work yet, and easily the best music video I’ve seen thus far in 2011. This video has already garnered heaps of praise as well as comparisons to works of [[Michel Gondry]] and [[Christopher Nolan]] for its technically incredible, emotionally powerful storytelling...Manchester Orchestra’sOrchestra's muscular post-[[emo]] indie rock provides just the right amount of emotional punch to accompany the stunning imagery. This is one you’llyou'll want to watch again and again...” <ref name="Music for Kids Who Can’t Read Good">{{cite web|url=http://musicforants.com/blog/?p=6829|title=Video: Manchester Orchestra – Simple Math|publisher=|author= Taylor Johnston|date=19 April 2011|accessdate=12 August 2011}}</ref>

"...DANIELS haven’thaven't just made a brilliant music video, they’vethey've made an impressive short film, and when paired with Manchester Orchestra’sOrchestra's raw, cacophonous punch, it makes for an intriguing, intelligent, incredible accompaniment."<ref name="Escape Into Life">{{cite web|url=http://www.escapeintolife.com/music-videos/music-video-simple-math-by-manchester-orchestra/|title=Music Video: Simple Math by Manchester Orchestra|publisher=|author= Luke Grundy|date=15 June 2011|accessdate=15 August 2011}}</ref>

===MTV Video Music Awards (VMA's)===

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===UK Music Video Awards (MVA's)===

On 18 October 2011, “Simple Math” also made the “Shortlist” as a finalist for the 4th Annual [[UK Music Video Awards]] (MVA’sMVA's) “Best Indie/Rock Video – International.”

On Tuesday, 8 November 2011, it was announced at the gala ceremony (held in [[Westminster]] at [[The Empire, Leister Square]]) that the video had won both the Indie/Rock award and “Video of the Year”.<ref>(http://www.ukmva.com/content/winners {{Webarchive|url=https://www.webcitation.org/65Xs0vF2a?url=http://www.ukmva.com/content/winners |date=2012-02-18 }})</ref><ref>(https://www.youtube.com/watch?v=tWgDTpaIlHc)</ref> Daniel and Daniel accepted.