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==Public image==
=== Leadership style ===
As Apple Inc. CEO, Cook regularly begins sending emails at 4:30 a.m. and previously held Sunday-night staff meetings by telephone to prepare for the next week.<ref name="cnnnov2008" /> Cook shared in May 2013 that his leadership focused on people, strategy, and execution; he explained, "If you get those three right the world is a great place."<ref>{{Cite web |url=http://www.fuqua.duke.edu/news_events/feature_stories/tim-cook-talks-leadership/ |title=Apple CEO and Fuqua Alum Tim Cook Talks Leadership at Duke |date=May 29, 2013 |publisher=The Fuqua School of Business, Duke University}}</ref> Under Cook's leadership, Apple has increased its donations to charity, and in 2013, he hired [[Lisa P. Jackson|Lisa Jackson]], formerly the head of the [[Environmental Protection Agency]], to assist Apple with the development of its renewable energy activities.<ref>{{Cite web |url=https://www.theverge.com/2012/2/2/2766403/tim-cook-apple-charity-project-red-stanford |title=Tim Cook boasts about Apple's charitable contributions during internal all-hands meeting |last=Patel |first=Nilay |publisher=The Verge |access-date=May 21, 2013}}</ref><ref>{{Cite news |url=http://www.3news.co.nz/Apples-softer-side-emerges-under-Cook/tabid/412/articleID/279793/Default.aspx |title=Apple's softer side emerges under Cook |date=December 10, 2012 |work=3 News NZ}}</ref><ref name="Dig" /> Usually at every Apple event Cook leads, he
===Public advocacy===
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