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In this survey respondents reported the following learning tendencies:
* 70% from [[On-the-job training|challenging assignments
* 20% from developmental relationships
* 10% from coursework and training
Lombardo and Eichinger expressed their rationale behind the 70:20:10 model this way in ''The Career Architect Development Planner'':<ref name=Lombardo />
== Criticisms ==
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* A lack of supporting [[Empirical_evidence]] <ref>{{Citation needed|date=February 2019}}</ref>
*The use of perfectly even numbers <ref>{{cite web|last1=Thalheimer|first1=Will|title=People remember 10%, 20%...Oh Really?|url=https://www.worklearning.com/2006/05/01/people_remember/|website=Work-Learning Research|accessdate=28 October 2019}}</ref>
* The nature of the [[
* The model may not reflect the changes in the market instigated by online technologies. For example, it does not reflect the recent focus on informal learning.<ref>{{Cite web|url=https://www.trainingindustry.com/wiki/entries/the-702010-model-for-learning-and-development.aspx|title=The 70:20:10 Model for Learning and Development {{!}} Training Industry|date=2017-09-28|website=www.trainingindustry.com|language=en|access-date=2017-09-28}}</ref>
* The 70:20:10 model is not prescriptive. Author and learning & development professional Andy Jefferson asserts it "is neither a scientific fact nor a recipe for how best to develop people." <ref name=Jefferson />
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