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Formspring was soon spun off into a separate company and moved to [[San Francisco]], [[California]].<ref>{{cite web|url=http://www.ibj.com/formspringcom-changes-name-to-eliminate-confusion-with-social-site/PARAMS/article/18911 |title=FormSpring.com changes name to eliminate confusion with social site &#124; Indianapolis Business Journal |publisher=IBJ.com |date=2010-03-27 |accessdate=2010-11-06}}</ref><ref>{{cite web |url=http://about.formspring.me/press#faq |title=About Formspring |publisher=about.formspring.me |date=2010-10-19 |accessdate=2010-11-07 |url-status=dead |archiveurl=https://www.webcitation.org/68VMxwD10?url=http://about.formspring.me/press#faq |archivedate=2012-06-18 }}</ref> Due to its sudden popularity, a number of websites quickly implemented similar features, such as [[ASKfm]], [[Tumblr]], and [[MyYearbook]]'s "Ask Me" services.<ref>{{cite web|author=Jason Kincaid January 6, 2010 |url=https://techcrunch.com/2010/01/06/tumblr-formspring/ |title="Inspired" By Formspring, Tumblr Launches Nearly Identical "Ask Me" |publisher=Techcrunch.com |date=2010-01-06 |accessdate=2010-11-06}}</ref> On June 3, 2010, Formspring launched a major redesign, overhauling every aspect of the website.<ref>{{cite web|url=http://blog.formspring.me/2010/06/did-formspring-get-a-facelift/|title=Did Formspring get a facelift?|last=Watkins|first=Cap|date=2010-06-03|publisher=formspring.me blog|accessdate=3 June 2010|url-status=dead|archiveurl=https://www.webcitation.org/68VMzEx4p?url=http://blog.formspring.me/2010/06/did-formspring-get-a-facelift/|archivedate=18 June 2012}}</ref>
 
In response to its growth, Formspring received a $2.5 million series seed round of funding from a large group of angel investors, including SV Angel, Lowercase Capital, Kevin Rose, and Dave Morin.<ref>{{cite web | url=http://bits.blogs.nytimes.com/2010/03/18/spring-brings-funding-for-formspringme/?_r=0 | title=Spring Brings Funding for Formspring.me | publisherwork=The New York Times | date=18 March 2010 | accessdate=12 January 2014 | author=Stone, Brad}}</ref> In January 2011, it received an additional $11.5 million series A round of funding from Redpoint Ventures and Baseline Ventures.<ref>{{cite web|title=Formspring|url=http://www.crunchbase.com/company/formspring|publisher=CrunchBase|accessdate=18 August 2011}}</ref> To further guide the site's growth and explore revenue streams for the company, Formspring named Rogelio (Ro) Choy as COO in April 2011.<ref>{{cite web|publisher=TechCrunch|title=Formspring Names Ro Choy COO; Has Answered Three Billion Questions To Date|last=Lacey|first=Sarah|url=https://techcrunch.com/2011/04/21/formspring-names-ro-choy-coo-has-answered-1-billion-questions-to-date/|accessdate=21 April 2011}}</ref> On June 28, 2011, Formspring announced that its 25 millionth user had signed up.<ref>{{cite web|last=O'Dell|first=Jolie|title=Q&A App Formspring Hits 25 Million Users [INFOGRAPHIC]|url=http://mashable.com/2011/06/29/formspring-25-million-users/|publisher=Mashable|accessdate=18 August 2011}}</ref>
 
In June 2011, Formspring launched features for celebrities to better communicate with their fans, including verified accounts.<ref>{{cite web|publisher=Mashable|title=Celeb Q&A: Formspring Adds Special Features for the Famous|last=O’Dell|first=Jolie|url= http://mashable.com/2011/06/10/formspring-celebrities/|accessdate=9 January 2012}}</ref> Celebrity Formspring users could be found on the site's “Formspring Favorites” section,<ref>{{cite web|publisher=Formspring.me|title=Formspring Favorites |url=http://www.formspring.me/favorites|accessdate=9 January 2012}}</ref> which categorized verified users by music, comedy and various entertainment verticals. In November 2011, Formspring launched a media partnership program,<ref>{{cite web|publisher=Mashable|title=Formspring Partners With MTV, Hearst And Others For Topical Q&A|last=Kessler|first=Sarah|url=http://mashable.com/2011/11/03/formspring-partners-with-mtv-hearst-and-others-for-topical-qa/|accessdate=9 January 2012}}</ref> partnering for the first time with media outlets including [[MTV]], [[Hearst Corporation|Hearst]], [[Funny or Die]] and [[The Huffington Post]].