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Psychology. London: Routledge and
Kegan Paul Ltd.</ref> Although Gestaltists helped define some of the central principles of object perception, research into modern ensemble coding did not occur until many years later.{{cn|date=December 2019}}
In 1971, [[Norman H. Anderson|Norman Anderson]] was one of the earliest to conduct explicit ensemble coding research.<ref name="Haberman_2012" /><ref name=":1">{{Cite journal|last=Anderson|first=Norman H.|date=1971|title=Integration theory and attitude change.|url=http://content.apa.org/journals/rev/78/3/171|journal=Psychological Review|language=en|volume=78|issue=3|pages=171–206|doi=10.1037/h0030834|issn=0033-295X}}</ref> Anderson's research into social ensemble coding, showed that individuals described by two positive terms were rated more favorably than individuals described by two positive terms and two negative terms.<ref name=":0">{{Cite journal|last=Anderson|first=Norman H.|date=1965|title=Averaging versus adding as a stimulus-combination rule in impression formation.|url=http://doi.apa.org/getdoi.cfm?doi=10.1037/h0022280|journal=Journal of Experimental Psychology|language=en|volume=70|issue=4|pages=394–400|doi=10.1037/h0022280|issn=0022-1015}}</ref> This research on [[impression formation]] demonstrated that a weighted mean or average captures how information is integrated rather than the summation.<ref name=":0" /> Additional research during this time explored ensemble coding in group attractiveness,<ref>Anderson, N. H., Lindner, R., & Lopes, L.
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