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== Applications ==
Similar to text-based sentiment analysis, multimodal sentiment analysis can be applied in the development of different forms of [[recommender system]]s such as in the analysis of user-generated videos of movie reviews<ref name="s4" /> and general product reviews,<ref>{{cite journal |last1=Pérez-Rosas |first1=Verónica |last2=Mihalcea |first2=Rada |last3=Morency |first3=Louis Philippe |title=Utterance-level multimodal sentiment analysis |journal=Long Papers |date=1 January 2013 |url=https://experts.umich.edu/en/publications/utterance-level-multimodal-sentiment-analysis |publisher=Association for Computational Linguistics (ACL)}}</ref> to predict the sentiments of customers, and subsequently create product or service recommendations.<ref>{{cite web |last1=Chui |first1=Michael |last2=Manyika |first2=James |last3=Miremadi |first3=Mehdi |last4=Henke |first4=Nicolaus |last5=Chung |first5=Rita |last6=Nel |first6=Pieter |last7=Malhotra |first7=Sankalp |title=Notes from the AI frontier. Insights from hundreds of use cases |url=https://www.mckinsey.com/mgi/ |website=McKinsey & Company |publisher=McKinsey & Company |accessdate=13 June 2018 |language=en}}</ref> Multimodal sentiment analysis also plays an important role in the advancement of [[virtual assistant]]s through the application of [[natural language processing]] (NLP) and [[machine learning]] techniques.<ref name ="s5" /> In the healthcare ___domain, multimodal sentiment analysis
==References==
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