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* Companies evaluating pricing strategies
* Retailers testing merchandising layouts across their door base
* Grocers testing whether certain customers respond to loyalty efforts better than others <ref>{{Cite web | url=https://marketdial.com/industries/grocery/ | title=Grocery}}</ref>
* Retailers testing operational staffing and labor practices
* Retailers testing price changes and the impact to the business <ref>{{Cite web | url=https://marketdial.com/industries/retail/ | title=Retail}}</ref>
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