Test and learn: Difference between revisions

Revision as of 20:31, 11 March 2020

Revision as of 20:40, 11 March 2020

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* Big-box retailers evaluating “store of the future” programs

* Companies evaluating pricing strategies

* Restaurants evaluating if a reduced wait time impact customer satisfaction <ref>{{Cite web | url=https://marketdial.com/industries/restaurant/ | title=Restaurant}}</ref>

* Retailers testing merchandising layouts across their door base

* Grocers testing whether certain customers respond to loyalty efforts better than others <ref>{{Cite web | url=https://marketdial.com/industries/grocery/ | title=Grocery}}</ref>

* Convenience stores testing if changing the store layout, flow, and design improve store and/or category performance <ref>{{Cite web | url=https://marketdial.com/industries/convenience-stores/ | title=Convenience Stores}}</ref>

* Retailers testing price changes and the impact to the business <ref>{{Cite web | url=https://marketdial.com/industries/retail/ | title=Retail}}</ref>

* Consumer packaged goods brands testing to see if there some promotions that are more effective than others <ref>{{Cite web | url=https://marketdial.com/industries/CPG/ | title=CPG}}</ref>

* The UK government, through research projects such as the College for Teaching and Learning's Close the Gap: Test and learn <ref>{{Cite web | url=https://www.gov.uk/government/publications/closing-the-gap-test-and-learn | title=Closing the gap: Test and learn}}</ref>

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| accessdate = September 22, 2009

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* [[Maverik]] grocery store chain determined to change visual merchandising due to the help of [[Test and Learn]] software MarketDial <ref>{{Cite web | url=https://marketdial.com/how-maverik-changed-visual-merchandising-company-wide-without-doubt/ | title=How Maverik Changed Visual Merchandising Company Wide Without Doubt}}</ref>

* Test and Learn is also methodically used online to test impact of various web page layouts on user behavior. Tools such as [[Google]] Website Analyzer provide every site with the ability to test various elements and their effect on user engagement.

==Test and learn software==

There are a variety of [[Computer software|software]] tools available today to support systematic testing within an organization. However, there is currently no one software package that covers all types of tests, and in some cases, significant knowledge of statistics is still required for effective analysis.<ref name="hbr" />

Many companies, including [[Capital One]] and [[eBay]], have developed experiment management software within the company. Alternatives to internal solutions include broad [[statistical analysis]] software tools such as [[SAS Institute|SAS]] or test and learn focused software from MarketDial, [[Applied Predictive Technologies]] and, Trial Run, and MarketDial. There are also a variety of more narrowly tailored products, focused on particular problems or fields. In [[web analytics]], for example, firms such as [[Omniture]], [[WebTrends]], and [[Google]] have created specialized software.<ref name="hbr" />

== Criticism ==