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| issn = 1384-5810
| doi = 10.1007/s10618-008-0114-1
| doi-access = free
}}</ref> Key differences between offline experimentation and online experiments include:<ref name="surveyarticle"/><ref name="puzzlingResults">{{cite conference
| url= http://www.exp-platform.com/Pages/PuzzingOutcomesExplained.aspx
| title=Trustworthy Online Controlled Experiments: Five Puzzling Outcomes Explained
| |||