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A program director's selections are based upon expertise in the media as well as knowledge of the target [[demographic]]. In some countries, the program director in commercial broadcasting is of even greater importance, since he makes a decisive decision about the economic success of the broadcasters. In so-called private television , the most important program directors were or are often the managing directors of the station, such as [[Les Moonves]] for CBS in the United States, or [[Anke Schäferkordt]] for RTL in Germany.
In a broadcasting network, there might be a separation between the news department and the programming department, in which case there is a [[news director]] oversighting the news department, in which the director of programming has no say.<ref>Lynne Gross, Brian Gross, Philippe (2012) ''[https://books.google.it/books?id=qJ7cAwAAQBAJ&pg=PA44 Programming for TV, Radio & The Internet: Strategy, Development & Evaluation]''</ref>
== See also ==
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