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Il libro è stato pubblicato da [[Penguin Random House]] il 23 gennaio 2018 in Canada,<ref>{{cite web|url=https://www.penguinrandomhouse.com/books/258237/12-rules-for-life-by-jordan-b-peterson--foreword-by-norman-doige-md-illustrated-by-ethan-van-sciver/9780345816023/|title=12 Rules for Life by Jordan B. Peterson|publisher=Penguin Randon House|accessdate=March 3, 2018}}</ref> e da Penguin Allen Lane il 16 gennaio nel Regno Unito.<ref>{{cite web|url=https://www.penguin.co.uk/books/309610/12-rules-for-life/|title=12 Rules for Life by Jordan B. Peterson|publisher=Penguin|accessdate=March 3, 2018}}</ref> È stato annunciato un accordo con l'editore Beijing Cheers per l'uscita in Cina della versione del libro in [[Cinese mandarino (varietà linguistica)|lingua mandarina]],<ref>{{cite news|url=https://qz.com/1213128/an-anti-marxist-pro-free-speech-youtuber-is-gaining-a-following-in-china/|title=An anti-Marxist, pro-free speech YouTuber is gaining a following in China|date=February 23, 2018|first=Josh|last=Horwitz|work=[[Quartz (publication)|Quartz]]|accessdate=March 3, 2018}}</ref> e con Goldmann Verlag per i diritti d'uscita in Germania.<ref>{{cite news|url=https://quillandquire.com/omni/daily-deals-german-rights-sold-to-jordan-b-petersons/|title=Daily Deals: German rights sold to Jordan B. Peterson’s 12 Rules for Life|first=Sue|last=Carter|date=January 26, 2018|work=[[Quill & Quire]]|accessdate=March 12, 2018}}</ref>
In seguito all'intervista su ''[[Channel 4|Channel News4 News]]'', ''12 regole per la vita'' si è classificato come best seller numeroN° uno1 di [[Amazon]] negli Stati Uniti e in Canada e numeroN° quattro4 nel Regno Unito.<ref name="Staples"/><ref>{{cite web |url=https://www.amazon.com/best-sellers-books-Amazon/zgbs/books |title=Amazon Best Sellers in Books |date=January 31, 2018 |access-date=January 31, 2018 |archive-url=https://web.archive.org/web/20180131144221/https://www.amazon.com/best-sellers-books-Amazon/zgbs/books |archive-date=January 31, 2018}}</ref> È stato anche il libro più letto, mentre l'audiolibro era numeroN° uno1 su [[Audible]] in Canada e numeroN° tre3 negli Stati Uniti.<ref name="Hopper">{{cite news|url=http://edmontonjournal.com/news/canada/could-jordan-peterson-become-the-best-selling-canadian-author-of-all-time/wcm/46d59986-21ef-4b18-a7c6-b0edfd4b75ae|title=Could Jordan Peterson become the best-selling Canadian author of all time?|first=Tristin|last=Hopper|date=March 7, 2018|work=Edmonton Journal|access-date=March 12, 2018}}</ref>
In Canada, sin dal debutto, il libro ha primeggiato tra i best seller, nella categoria non-fiction, del ''[[The Globe and Mail]]'' e del ''[[Toronto Star]]''.<ref>{{cite news|url=https://www.theglobeandmail.com/arts/books-and-media/bestsellers/bestsellers-hardcover-non-fiction-feb-3-2018/article37816346|title=Bestsellers: Hardcover Non-Fiction, Feb. 3, 2018|work=The Globe and Mail|accessdate=March 3, 2018}}</ref><ref>{{cite news|url=https://www.theglobeandmail.com/arts/books-and-media/bestsellers/bestsellers-hardcover-non-fiction-march-3-2018/article38160757/|title=Bestsellers: Hardcover Non-Fiction, March 3, 2018|work=The Globe and Mail|accessdate=March 3, 2018}}</ref><ref>{{cite news|url=https://www.thestar.com/entertainment/books/2018/02/08/toronto-star-bestsellers-for-the-week-ending-feb-10.html|title=Toronto Star bestsellers for the week ending Feb. 10|work=Toronto Star|accessdate=March 3, 2018}}</ref><ref>{{cite news|url=https://www.thestar.com/entertainment/books/2018/03/08/toronto-star-bestsellers-for-the-week-ending-march-10.html|title=Toronto Star bestsellers for the week ending March 10|work=Toronto Star|accessdate=March 12, 2018}}</ref> Nel Regno Unito ha primeggiato nella lista delgenerale dei best seller con copertina rigida secondo il ''[[The Sunday Times|Sundy Times]]'' generale dei best seller con copertina rigida per cinque settimane, tra il 18 febbraio e il 25 marzo, vendendo oltre 50.000 copie.<ref>{{cite news|url=https://www.thetimes.co.uk/article/books-the-sunday-times-bestsellers-february-18-mclf8b002|title=Books: The Sunday Times Bestsellers, February 18|work=The Sunday Times|accessdate=March 3, 2018}}</ref><ref>{{cite news|url=https://www.thetimes.co.uk/article/books-the-sunday-times-bestsellers-february-25-gwvqw83wd|title=Books: The Sunday Times Bestsellers, February 25|work=The Sunday Times|accessdate=March 3, 2018}}</ref><ref>{{cite news|url=https://www.thetimes.co.uk/article/books-the-sunday-times-bestsellers-march-4-rfsqclhbr|title=Books: The Sunday Times Bestsellers, March 4|work=The Sunday Times|accessdate=March 5, 2018}}</ref><ref>{{cite news|url=https://www.thetimes.co.uk/article/the-sunday-times-bestsellers-march-11-wtnwx22f9|title=Books: The Sunday Times Bestsellers, March 11|work=The Sunday Times|accessdate=March 12, 2018}}</ref><ref>{{cite news|url=https://www.thetimes.co.uk/article/the-sunday-times-bestsellers-march-25-kmjqj69px|title=Books: The Sunday Times Bestsellers, March 25|work=The Sunday Times|accessdate=March 26, 2018}}</ref> Secondo il ''[[The Guardian]]'', il Nielsen BookScan ha registrato vendite di oltre 10.000 copie in Australia, almeno fino al 12 marzo.<ref>{{cite news|url=https://www.theguardian.com/commentisfree/2018/mar/12/not-all-he-says-is-defensible-but-jordan-peterson-deserves-to-be-taken-seriously|title=Not all he says is defensible, but Jordan Peterson deserves to be taken seriously|first=Gareth|last=Hutchens|date=March 12, 2018|work=The Guardian|accessdate=March 12, 2018}}</ref>
Negli Stati Uniti il libro è diventato il N° 1 sia tra i libri eche gli ebook non-fiction sulla lista dei best seller delstilata dal ''[[The Wall Street Journal|Wall Street Journal]]'',<ref>{{cite web|url=https://www.wsj.com/articles/best-selling-books-week-ended-feb-11-1518813119|title=Best-Selling Books Week Ended Feb. 11|date =February 16, 2018|publisher=The Wall Street Journal|accessdate=March 2, 2018}}</ref> ha primeggiato anche sul ''[[The Washington Post|Washington Post]]'',<ref>{{cite news|url=https://www.washingtonpost.com/books/best-sellers/2018/02/11/national-nonfiction/|title=Bestsellers: National nonfiction|date=February 11, 2018|work=The Washington Post|accessdate=March 3, 2018}}</ref><ref>{{cite news|url=https://www.washingtonpost.com/books/best-sellers/2018/02/25/national-nonfiction/|title=Bestsellers: National nonfiction|date=February 25, 2018|work=The Washington Post|accessdate=March 3, 2018}}</ref> e lasulla lista di best seller di [[Reuters]] U.S.,<ref>{{cite news|url=https://uk.reuters.com/article/usa-books-bestsellers/table-hannahs-the-great-alone-again-tops-u-s-best-sellers-idUKL2N1QJ2IC|title=Table-Hannah's 'The Great Alone' again tops U.S. best-sellers|date=March 1, 2018|work=Reuters|accessdate=March 4, 2018}}</ref> raggiungendo il N° 2 sulla lista generale di ''[[USA Today]]'',<ref>{{cite news|url=https://www.usatoday.com/story/life/books/2013/06/21/12-rules-for-life-an-antidote-to-chaos/2444877/isbn/9780345816023/|title=12 Rules for Life: An Antidote to Chaos charting|work=USA Today|accessdate=March 3, 2018}}</ref> oltre aad raggiungerearrivare ilal top della classifica dei libri non-fiction con copertina rigida e lanella top 10 nella categoria generale per ''[[Publishers Weekly]]'', vendendo in totale oltre 210.000 copie, almeno fino al 19 marzo 2018.<ref>{{cite news|url=http://www.miamiherald.com/entertainment/celebrities/article202942604.html|title=Publishers Weekly Best-Sellers|date=March 1, 2018|work=Miami Herald|accessdate=March 3, 2018}}</ref><ref>{{cite news|url=https://www.publishersweekly.com/pw/nielsen/HardcoverNonfiction.html|title=Publishers Weekly Bestseller Lists – Hardcover Nonfiction|work=Publishers Weekly|accessdate=March 3, 2018|archive-url=https://web.archive.org/web/20180303025420/https://www.publishersweekly.com/pw/nielsen/HardcoverNonfiction.html|archive-date=March 3, 2018}}</ref><ref>{{cite news|url=https://www.publishersweekly.com/pw/nielsen/top100.html|title=Publishers Weekly Bestseller Lists – Top 10 Overall|work=Publishers Weekly|accessdate=March 3, 2018|archive-url=https://web.archive.org/web/20180303063139/https://www.publishersweekly.com/pw/nielsen/top100.html|archive-date=March 3, 2018|deadurl=yes|df=}}</ref><ref>{{cite news|url=https://www.publishersweekly.com/pw/nielsen/HardcoverNonfiction.html|title=Publishers Weekly Bestseller Lists – Hardcover Nonfiction|work=Publishers Weekly|accessdate=March 19, 2018|archive-url=https://web.archive.org/web/20180319003229/https://www.publishersweekly.com/pw/nielsen/HardcoverNonfiction.html|archive-date=March 19, 2018}}</ref> Nella categoria ha rimpiazzato il libro ''[[Fire and Fury]]'' di [[Michael Wolff]].<ref>{{cite news|url=https://www.independent.ie/life/rules-to-live-by-from-a-grumpy-old-man-36634342.html|title=Rules to live by from a grumpy old man|date=February 25, 2018|work=[[Irish Independent]]|accessdate=March 3, 2018}}</ref> ComunqueTuttavia, Deborah Dundas, editore per i libri sul ''Toronto Star'' ho scoperto che il libro non è stato pubblicato nellasulla lista dei best seller del ''[[New York Times]]'', del ''[[Los Angeles Times]]'' e di ''IndieBound'', senza aver ricevuto una risposta affidabile dal ''NYT'' sul motivo dell'assenza. Secondo Random House Canada, il libro è stato gestito correttamente per il mercato degli Stati Uniti.<ref name="Hopper"/><ref>{{cite news|first=Deborah|last=Dundas|url=https://www.thestar.com/entertainment/books/2018/02/09/jordan-petersons-book-is-a-bestseller-except-where-it-matters-most.html|title=Jordan Peterson's book is a bestseller – except where it matters most|date=February 9, 2018|work=[[Toronto Star]]|access-date=March 3, 2018}}</ref> Su IndieBound, il libro ha infine debuttato al numeroN° 8, ma solo il 22 febbraio .<ref>{{cite news|url=https://www.indiebound.org/indie-bestsellers|title=Indie Bestseller Lists for February 22, 2018|work=IndieBound|accessdate=March 3, 2018}}</ref>
==Recensioni==
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