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The microscopic approaches attracted more attention in the individual's interaction: "who influenced whom."
The known models in this category are the independent cascades (IC) and the linear threshold (LT) models <ref>[1] D. Kempe, J. Kleinberg, É. Tardos, Maximizing the spread of influence through a social network, Proc. Ninth ACM SIGKDD Int. Conf. Knowl. Discov. Data Min. - KDD ’03. (2003) 137. doi:10.1145/956755.956769.</ref>, the energy model <ref> S. Han, F. Zhuang, Q. He, Z. Shi, X. Ao, Energy model for rumor propagation on social networks, Phys. A Stat. Mech. Its Appl. 394 (2014) 99–109. doi:10.1016/j.physa.2013.10.003.</ref>,HISBmodel <ref>A.I.E. Hosni, K. Li, S. Ahmed, HISBmodel : A Rumor Diffusion Model Based on Human Individual and Social Behaviors in Online Social Networks, in: Springer, 2018..</ref> and Galam's Model <ref> S. Galam, Modelling rumors: The no plane Pentagon French hoax case, Phys. A Stat. Mech. Its Appl. 320 (2003) 571–580. doi:10.1016/S0378-4371(02)01582-0.</ref>.
== Independent cascades models ==
== Linear threshold models ==
== Energy model ==
== HISBmodel model ==
The HISBmodel is a rumor propagation model that can reproduce a trend of this phenomenon and provide indicators to assess the impact of the rumor to effectively understand the diffusion process and reduce its influence.
The variety that exists in human nature makes their decision-making ability pertaining to spreading information unpredictable, which is the primary challenge to model such a complex phenomenon.
Hence, this model considers the impact of human individual and social behaviors in the spreading process of the rumors.
The HISBmodel proposes an approach that is parallel to other models in the literature and concerned more with how individuals spread rumors.
Therefore, it try to understand the behavior of individuals, as well as their social interactions in OSNs, and highlight their impact on the dissemination of rumors.
Thus, the model, attempts to answer the following question: ``When does an individual spread a rumor? When does an individual accept rumors? In which OSN does this individual spread the rumors?''.
First, it proposes a formulation of individual behavior towards a rumor analog to damped harmonic motion, which incorporates the opinions of individuals in the propagation process.
Furthermore, it establishes rules of rumor transmission between individuals.
As a result, it presents the HISBmodel propagation process, where new metrics are introduced to accurately assess the impact of a rumor spreading through OSNs.
== References ==
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