In 2015, the service's name changed from the original "Cheek'd" to "Cheekd". It was redesigned to relieve the awkwardness of approaching strangers. The new Cheekd app uses Bluetooth technology to send alerts to users whenever a compatible Cheekd user is within a 30-foot radius, instead of using business cards.<ref name="observer">{{cite web|last1=Taylor|first1=Jordyn|title=After Brutal ‘Shark Tank’ Rejection, Tech CEO Reinvents Her Dating Business|url=http://observer.com/2015/02/after-brutal-shark-tank-rejection-tech-ceo-reinvents-her-dating-business/|website=Observer|accessdate=22 May 2018|date=25 February 2015}}</ref>
