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This situation continued until the launch on 22 March 1965, of the BBC Music Programme, which began regular daily broadcasts of [[classical music]] (with some interruptions for live sports coverage) on the Network Three/Third Programme frequencies between 7.00am and 6.30pm on weekdays, 8.00am and 12.30pm on Saturdays, and 8.00am and 5.00pm on Sundays. The Third Programme continued as a distinct evening service, and this continued to be the case for a short while after the inception of [[BBC Radio 3|Radio 3]] in 1967, before all the elements of the BBC's "third network" were finally absorbed into Radio 3 with rebranding effect from Saturday 4 April 1970.
The Third's existence was controversial from the beginning, partly because of perceived "elitism" – it was sometimes criticised for broadcasting programmes of "two [[Academia|dons]] talking" – and also for the cost of its output relative to a small listener [[reach (advertising)|reach]]. Its existence was against Reithian principles, as [[John Reith, 1st Baron Reith|Reith]] himself had, during his time at the BBC, been against segmenting audiences by splitting programming genres across different networks. From the start, though, it had prominent supporters: the [[Secretary of State for Education and Skills|Education Secretary]] in the [[Clement Attlee|Attlee]] government, [[Ellen Wilkinson]], spoke rather optimistically of creating a "third programme nation". When it faced those 1957 cuts, the Third Programme Defence Society was formed and its leaders included [[T. S. Eliot]], [[Albert Camus]], and [[Laurence Olivier|Sir Laurence Olivier]].
===Output and programming===
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