Heuristic-systematic model of information processing: Difference between revisions

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The '''heuristic-systematic model of information processing''', or ('''HSM''',) is a widely recognized [[communication]] model by [[Shelly Chaiken]] that attempts to explain how people receive and process [[Persuasion|persuasive]] messages.<ref name="Chaiken" /> The model states that individuals can process messages in one of two ways: [[heuristics in judgment and decision making|heuristically]] or systematically. Whereas systematic processing entails careful and deliberative processing of a message, heuristic processing entails the use of simplifying decision rules or ‘heuristics’ to quickly assess the message content. The guiding belief with this model is that individuals are more apt to minimize their use of cognitive resources (i.e., to rely on heuristics), thus affecting the intake and processing of messages.<ref>{{Cite journal|last=Chaiken, S., Liberman, A., & Eagly, A.|date=1989|title=Heuristic and systematic processing within and beyond the persuasion context|url=|journal=In J. S. Veleman & J. A. Bargh (Eds.), Unintended Thought|publisher=New York: Guilford|volume=|pages=212–252|via=}}</ref> HSM predicts that processing type will influence the extent to which a person is persuaded or exhibits lasting attitude change. HSM is quite similar to the [[elaboration likelihood model]], or ELM. Both models were predominantly developed in the early to mid-1980s and share many of the same concepts and ideas.<ref name =alba>Albarracin, D., Johnson, B. T., & Zanna, M. P. (2005). The handbook of attitudes. Mahwah, N.J: Lawrence Erlbaum Associates Publishers.</ref>

{{technical|date = December 2010}}

The '''heuristic-systematic model of information processing''', or '''HSM''', is a widely recognized [[communication]] model by [[Shelly Chaiken]] that attempts to explain how people receive and process [[Persuasion|persuasive]] messages.<ref name="Chaiken" /> The model states that individuals can process messages in one of two ways: [[heuristics in judgment and decision making|heuristically]] or systematically. Whereas systematic processing entails careful and deliberative processing of a message, heuristic processing entails the use of simplifying decision rules or ‘heuristics’ to quickly assess the message content. The guiding belief with this model is that individuals are more apt to minimize their use of cognitive resources (i.e., to rely on heuristics), thus affecting the intake and processing of messages.<ref>{{Cite journal|last=Chaiken, S., Liberman, A., & Eagly, A.|date=1989|title=Heuristic and systematic processing within and beyond the persuasion context|url=|journal=In J. S. Veleman & J. A. Bargh (Eds.), Unintended Thought|publisher=New York: Guilford|volume=|pages=212–252|via=}}</ref> HSM predicts that processing type will influence the extent to which a person is persuaded or exhibits lasting attitude change. HSM is quite similar to the [[elaboration likelihood model]], or ELM. Both models were predominantly developed in the early to mid-1980s and share many of the same concepts and ideas.<ref name =alba>Albarracin, D., Johnson, B. T., & Zanna, M. P. (2005). The handbook of attitudes. Mahwah, N.J: Lawrence Erlbaum Associates Publishers.</ref>

== History ==