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<blockquote>"My two daughters are in the habit of saying 'Rabbits!' on the first day of each month. The word must be spoken aloud, and be the first word said in the month. It brings luck for that month. Other children, I find, use the same formula."<ref>{{cite book
|last1=Simpson|first1=Jacqueline
|last2=Roud|first2=Stephen|
|title=A Dictionary of English Folklore
|url=https://www.google.com/books?id=iTcdvd1iRXsC
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<blockquote>Trixie Belden awoke slowly, with the sound of a summer rain beating against her window. She half-opened her eyes, stretched her arms above her head, and then, catching sight of a large sign tied to the foot of her bed, yelled out, “Rabbit! Rabbit!” She bounced out of bed and ran out of her room and down the hall. “I’ve finally done it!” she cried [...] “Well, ever since I was Bobby’s age I’ve been trying to remember to say ‘Rabbit! Rabbit!’ and make a wish just before going to sleep on the last night of the month. If you say it again in the morning, before you’ve said another word, your wish comes true.” Trixie laughed."<ref>Kathryn Kenny, <cite>The Mystery of the Emeralds</cite> (1962), p. 1. [http://www.trixie-belden.com/books/series/book14.htm]</ref></blockquote>
In the United States the tradition appears especially well known in northern [[New England]]<ref>{{cite web |url=http://www.yankeemagazine.com/article/marysfarm/rabbit#_ |title=Saying Rabbit, Rabbit - The Luck of the English |author=Edie Clark
During the mid-1990s, [[United States|U.S.]] children's [[Cable television|cable]] channel [[Nickelodeon]] helped popularize the superstition in the United States as part of its "Nick Days," where during commercial breaks it would show an ad about the significance of the current date, whether it be an actual holiday, a largely uncelebrated unofficial holiday, or a made-up day if nothing else is going on that specific day (the latter would be identified as a "Nickelodeon holiday"). Nickelodeon would promote the last day of each month as "Rabbit Rabbit Day" and to remind kids to say it the next day, unless the last day of that specific month was an actual holiday, such as [[Halloween]] or [[New Year's Eve]].<ref>{{cite web |last=Rose |first=Penny |url=http://www.thecheekybunny.com/2010/12/rabbit-rabbit-day.html |title=Rabbit Rabbit Day!! |publisher=The Cheeky Bunny |date=2010-12-01 |
Rabbits have not always been thought of as lucky, however. In the 19th century, for example, fishermen would not say the word while at sea,<ref>{{cite journal
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|date=10 July 1925
|work=The Western Morning News and Mercury|page=4
|
|___location=Plymouth and Exeter, [[Devon]]}} {{Subscription required}}</ref>
* "Even Mr. Roosevelt, the President of the United States, has confessed to a friend that he says 'Rabbits' on the first of every month—and, what is more, he would not think of omitting the utterance on any account." – newspaper article, 1935.<ref>{{cite news
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|date=27 November 1935
|work=The Nottingham Evening Post|page=10
|
* "On the first day of the month say 'Rabbit! rabbit! rabbit!' and the first thing you know you will get a present from someone you like very much." Collected by the researcher Frank C. Brown in [[North Carolina]] in the years between 1913 and 1943.<ref name=FCB>{{cite book
|editor=Wayland D. Hand
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|archive-date=25 January 2013
|title='Good morning,' I said, and I was free
|last=Winchester|first=Simon|
|date=2 November 2006
|work=[[International Herald Tribune]]
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|publisher = via [[HighBeam Research]]}} {{Subscription required}}</ref>
* "...the more common version 'rabbit, rabbit, white rabbit' should be said upon waking on the first day of each new month to bring good luck." ''Sunday Mirror'', 2007.<ref>{{cite news
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|date=1 July 2007
|work=Sunday Mirror
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|publisher = via [[HighBeam Research]]}} {{Subscription required}}</ref>
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