Webflow

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Webflow, Inc. is an American company, based in San Francisco, that provides software as a service for website building and hosting. Their online visual editor platform allows users to design, build, and launch websites similar to Framer, Plasmic, Metaconex or Wix. According to W3Techs, Webflow is used by 0.6% of the top 10 million websites.[2]

Webflow, Inc.
Type of site
Web development
Headquarters
Area servedWorldwide
Founder(s)
  • Vlad Magdalin
  • Sergie Magdalin
  • Bryant Chou
Employees501–1000[1]
URLhttps://webflow.com
CommercialYes
LaunchedAugust 5, 2013 (2013-08-05)
Current statusActive

Overview

Webflow is a SaaS application that allows designers to build responsive websites with browser-based visual editing software.[3] While designers use the tool, Webflow automatically generates HTML, CSS, and JavaScript.[4][5]

Websites built on Webflow are powered by Amazon Cloudfront and hosted on Fastly.[6] Webflow is an all-in-one platform with a CMS built in. It does not require external plugins.[citation needed][7].

Use Cases and Shortcomings

Webflow is one of the easiest website builder tools with a variety of options, especially for designers who have experience using Figma who might find the user interface so much alike. Webflow also supports importing designs from Figma, using a plugin.[8]

Webflow helps non-programmers create websites fast and without technical skills. However, it currently does not support built-in API call support and dynamic content loading[9]. It is a very good solution for websites that have low frequency updates because of its well-structured foundation which boost SEO performance and user friendliness[10].

Company

Webflow was founded in 2013 by Vlad Magdalin (creator of Intuit Brainstorm), Sergie Magdalin, and Bryant Chou (former CTO of Vungle Inc.).[11][12][13] The company graduated from Y Combinator's startup accelerator in 2013.[14] Webflow raised venture funding from Khosla Ventures, Y Combinator, Tim Draper, and other tech industry investors.[15] In 2019, Webflow raised a $72 million series A round of funding led by Accel.[16] In January 2021, Webflow raised $140 million in a series B round of funding.[17] In October 2024, Webflow acquired GreenSock, the company behind the JavaScript animation library GSAP.[18]

Other competitors in the website building industry include Squarespace,[19] Framer,[20] Weebly[21] and Wix.com.[22]

References

  1. ^ "Webflow". RivalSense. Retrieved 28 October 2024.
  2. ^ "Usage statistics and market share of Webflow". w3techs.com. Retrieved October 6, 2022.
  3. ^ "Design Responsive Websites In The Browser With Webflow". Smashing Magazine. 2014-08-05. Retrieved 2015-03-06.
  4. ^ "Next-Generation Responsive Web Design Tools: Webflow, Edge Reflow, Macaw". Smashing Magazine. 2014-05-23. Retrieved 2015-03-06.
  5. ^ "4 tools native devs should be using to transition to the mobile web | VentureBeat | Dev | by J. O'Dell". VentureBeat. 2013-06-04. Retrieved 2015-03-06.
  6. ^ "Blazing-fast website load times | Webflow Updates". webflow.com. Retrieved 2025-06-12.
  7. ^ "Framer Series Part 1 | Framer VS Webflow". Digillex. 29 April 2024. Retrieved 29 April 2024.
  8. ^ "Figma to HTML website Webflow plugin | Webflow". webflow.com. Retrieved 2025-06-12.
  9. ^ "How to Make an API Call in Webflow and Display the Results on the Page". www.clcreative.co. Retrieved 2025-06-12.
  10. ^ "Is Webflow good or bad for SEO? | Flowout". www.flowout.com. Retrieved 2025-06-12.
  11. ^ Weinberger, Matt. "This founder explains how not taking investor money let his startup build a product that 750,000 users love". Business Insider. Retrieved 2020-04-13.
  12. ^ "Intuit's New Brainstorm Software Looks Helpful But Pricey". PCWorld. Retrieved 2 September 2016.
  13. ^ "Behind the Launch Episode 2: Every Startup Needs a Closer". www.youtube.com. 17 May 2012. Retrieved 2 September 2016.
  14. ^ "Founder Stories: Webflow's Y Combinator Journey". TechCrunch. Archived from the original on 2015-07-03. Retrieved 2020-04-13.
  15. ^ Perez, Sarah (11 March 2014). "Responsive Website Builder Webflow Raises $1.5 Million From Khosla, Tim Draper & Others". TechCrunch. Retrieved 2 September 2016.
  16. ^ "No-Code Website Builder Webflow Went From Near Bankruptcy To A $72 Million Series A Funding Round". Forbes.
  17. ^ Sawers, Paul (2021-01-13). "No-code development platform Webflow raises $140 million at a $2.1 billion valuation". VentureBeat. Archived from the original on 2021-02-24. Retrieved 2021-03-01.
  18. ^ Flynn, Kerry (2024-10-15). "Exclusive: Webflow acquires JavaScript library GSAP". Axios. Retrieved 2024-10-16.
  19. ^ Chao, Brian (2015-03-15). "3(+3) of the best Website Builders and how to choose the right one for your needs". The Next Web. Retrieved 2020-04-13.
  20. ^ Martin, Iain. "Design Startup Framer Reinvented Itself After Stalled Growth— And Now It's Challenging Figma". Forbes. Retrieved 2023-12-20.
  21. ^ Konrad, Alex. "No-Code Website Builder Webflow Went From Near Bankruptcy To A $72 Million Series A Funding Round". Forbes. Retrieved 2020-04-13.
  22. ^ Hughes, Matthew (2017-10-24). "Webflow lets you build gorgeous web animations just by dragging and dropping". The Next Web. Retrieved 2020-04-13.