WFLY

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WFLY (Fly 92.3) is a Contemporary Hit Radio radio station licensed to Troy, New York and serving New York's Capital District as well as the surrounding areas, including the Adirondacks. The station is owned by Pamal Broadcasting (and was the first station purchased by that company) and broadcasts at 92.3 FM at 50 kilowatts ERP from the Helderberg Mountains antenna farm in New Scotland.

WFLY
File:WFLY-FM.gif
Broadcast areaTroy, New York
Frequency92.3 MHz
BrandingFLY 92.3
Programming
FormatContemporary Hit Radio
Ownership
OwnerPamal Broadcasting
WROW, WFLY, WYJB, WAJZ, WKLI, WZMR
History
First air date
1950s
Call sign meaning
W Frank Lord York (station founder)
Technical information
ERP50 kW
Links
Websitewww.fly92.com

WFLY's Top 40 format, in place since 1976, is the second longest-running commercial format in Capital District radio and is one of the oldest "heritage" stations in the format.

History

WFLY signed on in the early 1950s as the radio station of the Troy Times-Record newspaper, then published by Frank Lord York. The station initially played classical music, for several years being part of a network which originated at WQXR in New York City, however by the late 1960s this became a losing proposition and in 1970 the station switched to a Top 40/Rock format. Though the station (the first commercial FM rock station in the Albany market) did very well with the new format, protests over the format flip were intense and a partial victory was claimed in 1972 when the Times-Record sold WFLY to Muzak and the station flipped to an easy listening/classical hybrid. The partial return of classical was not successful given the sign-on of WMHT-FM as classical shortly before WFLY flipped and three established easy listening outlets in the market.

Muzak lost money on WFLY from the outset and sold the station in early 1976, after the sale the station flipped (back) to Top 40. The second go-around of Top 40 was the charm as WFLY caused the eventual deaths of AM powerhouses WTRY and WPTR in the following years and led to the deaths of most rivals though two (WGFM/WGY-FM from 1982-90 and WKKF since 2000) have survived for an extended period. In July 2007, a number of personnel left the station including afternoon jocks Mick Lee and Cristy Taylor, Night jock D. Scott, Overnight jock Mr. Alex, and promotion director JoAnne Rozanno.