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Ice cream has come a long way from the first scoops of fresh mounted ice served with honey and fruits in the 1 A.D. to the ultra-indulgent flavours of today. In India, the pioneer of this technology was the Kwality Ice Cream Company which in 1956 imported ice cream machinery for the production and marketing of ice cream on a commercial scale. In view of the tremendous growth potential in the ice cream market the group entered into a Strategic Alliance Agreement with Hindustan Lever in 1995 and there has been no looking back since then.The global brand leader - Walls, joined hands with the Indian brand leader Kwality and formed an umbrella brand "Kwality Walls" for the Indian market, and brands like Gaylord-Milkfood acquired by Hindustan Lever were phased out, to promote Kwality Walls.
