Learning and Evaluation/Plan your program metrics

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Measures for Evaluation is a guide for individuals, organizations, grantees, or anyone involved in the Wikimedia movement who wants to evaluate their programs. It is a matrix of suggested measures organized by program goals.

There are three overarching goals: (1) Increase participation, (2) Add Quality Content, and (3) Expand Wikimedia's Reach and Readership. These goals are aligned with the Wikimedia movement strategic plan, with additional guidance from research and analytics about the movement. Not all of these goals have measures and not all measures have tools. Leave feedback about goals, measures, or tools on the talk page or let us know if have ideas for measuring these goals!

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Goals

What does my program, project or event aim to achieve?
Increase Participation		Add Quality Content		Expand Reach and Readership
My program, project, or event, will work on:
Recruiting New Users		Awareness of Content Needs		Awareness of Wikimedia
Converting New Users		Diversity of Participation		Access to Wikimedia
Retaining Community		Participation of Content Experts		Reputation of Wikimedia Quality
		Productivity per Editor
		References and Sources

Goals by Program - A few examples

The table below provides some guidance for what a program might work to achieve. This table is not meant to be exhaustive!

	Example goals
Program	Increase Participation	Add Quality Content	Expand Reach and Readership
Editathons	Recruiting New Users Retaining community	Diversity of Participation
Editing Workshops	Recruiting New Users	Participation of Context Experts
Photo Upload Events	Recruiting New Users Retaining community	Adding images
Wikipedia Education Program		Participation of Context Experts	Reputation of Wikimedia Quality
Online Campaigns	Recruiting New Users Retain Community	Participation of Context Experts References and Sources
Hackathons	Retaining Community	Productivity per Editor References and Sources
Wikimedians in Residence	Developing networks, Creating partnerships	Adding text Adding images Adding other media files
GLAM partnerships	Developing networks, Creating partnerships	Adding text Adding images Adding other media files

Next Step: Explore Logic Models and Create your Own

Once you have a sense of what your want to achieve, and some of the goals you'd like to accomplish, Try building your own logic model for your program.