Roy Roger's
THE HISTORY
| Roy Roger's | |
|---|---|
 | |
| Stato |  Italia
|
| Fondazione | |
| Fondata da | Francesco Bacci |
| Sede principale | Campi Bisenzio |
| Gruppo | SevenBell Group Srl |
| Prodotti | jeans, abbigliamento |
| Slogan | «"Non c'è futuro se non hai una vera storia"» |
| Sito web | www.royrogers.it |
Manifatture 7 Bell SpA, born in 1949, is the first Italian blue jeans manufacturer. The first Roy Roger’s pieces were work garments crafted with a very resistant denim purchased from the American Cone Mills, the first denim producer in the world. A long-term cooperation lasting till today.
The original Roy Roger’s jeans introduced some features that never changed over the years: zippers on back pockets (patented and registered since 1950) to make them safer at work, the pocket money, a coin pocket on the front and the brand “logo” characterized by the black triangular label sewn on back pockets. Through decades of history the brand maintained its originality and preserved a high quality in raw materials, exclusively American, Japanese and Italian fabric materials, with a constant research on special washings and innovative treatments.
In the years Roy Roger’s evolved proposing total look collections, on different lines for woman man and kid strictly made in Italy, becoming a well-known and valuable landmark in Italy and abroad.
THE PRESENT
Roy Roger’s is a brand leader in Italy and abroad. In the last years, the company made huge investments in order to properly support and manage growth and business development.
First of all the new Headquarter of 7500 mq extending over three floors near Firenze.
An example of contemporary architecture focused on environmental sustainability and technology, where all the activities are managed by modern systems and instruments, only the production processes have maintained the traditional craft strictly hand-made.
Since 2012 the company opened flagship stores in Florence, Forte dei Marmi, Bologna and Milano and its online shop www.royrogers.it. The brand has began a retail expansion strategy including over a thousand multi-brand stores and department stores in Italy and abroad.
Note
Collegamenti esterni
- Sito ufficiale, su royrogers.it.
- Outlet ufficiali, su outlet-spacci.it.
