Easy Finder: issue no.613
Easy Finder (壹本便利) is a Chinese weekly magazine which was first published on September 13, 1991. It is one of the magazines published by Next Media Limited which is owned by Jimmy Lai.
At first, Easy Finder was a free supplement of Next Magazine but now has become an independent magazine since 1992. The target of Easy Finder is the youth.
There are twelve sections in Easy Finder: Ji Zone (激 Zone), Easy Girl, Manhuazuo (漫話作), Qingyunlu (青雲路), Touwenzi Evolution (頭文字Evolution), Yuletian (娛樂天), Chaoliu Wucun (潮流屋村), Digi Finder, Xinli Ceyan (心理測驗), Zhan Me Life (占 Me Life), Bianli Bojing (便利波經)and Bianli Zhuweng Guangchang (便利諸嗡廣場).
Apart from the Easy Finder, two supplements, namely Eat and Travel Weekly (飲食男女) and Trading Express/Auto Express (交易通/搵車快線) are freely provided. Those three booklets cover the latest trends, for instance, fashion, hot gossip, horoscopes, food, fitness, etc. The average net circulation per issue reached 118,720 (April 1 - June 30, 2003) according to Hong Kong Audit Bureau of Circulations.
Easy Finder has violated the Control of Obscene and Indecent Articles Ordinance 12 times by not adding warning on the front page when publishing indecent articles (until July 25, 2003). Starting from March this year, Hong Kong Public Library refused to continue subscribing to it because of this.
Now, Easy Finder and other publication under the Next Media Limited can be read on the internet by paying HK$288 for 6 months or HK$388 for 12 months. Besides, PDA format is also downloadable. The fees are HK$198 for 6 months and HK$398 for 12 months.