Wonderbra

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The Wonderbra is a push-up brassiere ("bra") sold by the Playtex Corporation, a wholly owned subsidiary of the Sara Lee Corporation, holder of the various copyrights. The bra enhances the bust of woman's chest. When it debuted in 1994, it made a huge impact and received many awards. It has become a pop culture icon, as it has been referenced in late-night TV monologues, and it's even in songs like Rammstein's "Amerika":

We're all living in Amerika
Amerika ist wunderbar ...
We're all living in Amerika
Coca Cola, Wonderbra!

Wonderbra women

Since its inception in 1994, there has been Wonderbra Woman who is chosen to be the spokesmodel.