eFront was an internet company that purchased successful websites, such as Penny Arcade and BetaNews, and pooled traffic to those sites to command higher prices for advertising during an industry wide ad revenue slowdown. In 2001 there was a scandal when ICQ instant messaging logs between the CEO Sam Jain and other employees were leaked onto the internet. The logs detailed activities such as not paying websites that had hosted their ad banners and sending legal threats to websites that spoke poorly of eFront. Additionally the logs detailed how eFront hired (though never ended up paying) Something Awful founder and webmaster Richard "Lowtax" Kyanka, ostensibly to have him generate a positive buzz for the company.
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