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The Apprentice (American TV series) season 3

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The Apprentice 3 is the third season of The Apprentice. It premiered January 20 2005 on NBC. In this season, two groups of nine were divided by "book smarts" and "street smarts," referring to those with and without a college education. The Theory Versus Practicality concept replaced the Battle of the Sexes for this season.

Candidates

The Book Smarts team contained five men and four women, and the Street Smarts team contained four men and five women. Trump stated that "[y]ou just have to be business-smart," no matter what kind of smarts you have. See the Candidates Page for specific details on the candidates.

Episodes

Week 1: Whopper 101

  • Airdate: January 20, 2005
  • Hosting Company: Burger King
  • Magna Project Manager: Todd
  • Net Worth Project Manager: John
  • Project: To promote a brand-new hamburger product from Burger King.
  • Winning Team: Net Worth
    • Reward for Winning: Dinner with Trump at the famed Club 21 restaurant.
  • Losing Team: Magna
    • Final Boardroom: Alex, Todd, and Danny
    • Fired: Todd
  • Special Notes:

Week 2: Motel 666

  • Airdate: January 27, 2005
  • Hosting Company: Yahoo
  • Magna Project Manager: Michael
  • Net Worth Project Manager: Brian
  • Project: To renovate a motel requiring a mandatory review from Yahoo!.
  • Winning Team: Magna
    • Reward for Winning: An evening of dinner, drinks, and cigars with businessman Steve Forbes aboard his yacht.
  • Losing Team: Net Worth
    • Final Boardroom: None, as Brian asked to be fired.
    • Fired: Brian
  • Special Notes:

Week 3: Trouble Is Brewing

  • Airdate: February 3, 2005
  • Hosting Company: Nestlé
  • Magna Project Manger: David
  • Net Worth Project Manager: Angie
  • Project: To promote Nestlé's premium coffee brand, Nescafé Taster's Choice.
  • Winning Team: Net Worth
  • Losing Team: Magna
    • Final Boardroom: Stephanie, Danny, and Michael
    • Fired: Danny
  • Special Notes:
    • This episode features the first time in Apprentice history that a contestant quit (Verna).
    • The summary of this episode, due to its length, has been archived in a separate Wikipedia entry.

Week 4: Soap Dopes

  • Airdate: February 10, 2005
  • Hosting Companies: Dove and Deutsch, Inc.
  • Magna Project Manager: Erin
  • Net Worth Project Manager: Kristen
  • Project: To create an advertising campaign for a new product from Dove: Cool Moisture Body Wash.
  • Both Magna and Net Worth failed the task—Both teams are asked to return back to the boardroom
    • Final Boardroom: Erin, Michael, Bren, Tana, Kristen, and Audrey
    • Fired: Kristen
  • Special Notes:
    • This episode features the first time in Apprentice history that there are no winners and no rewards due to double-failure.
    • The summary of this episode, due to its length, has been archived in a separate Wikipedia entry..

Week 5: Airstream of Consciousness

  • Airdate: February 17, 2005
  • Hosting Companies: Visa USA and Airstream
  • Magna Project Manager: Bren
  • Net Worth Project Manager: Tana
  • Project: To create their own mobile service business with the help of Visa and Airstream.
  • Winning Team: Net Worth
    • Reward for Winning: $20,000 shopping spree for pearls at Mikimoto
  • Losing Team: Magna
    • Final Boardroom: Stephanie, Michael, and Bren
    • Fired: Michael
  • Special Notes:
    • Change in Judges: Jill Cremer (for Carolyn)
    • The summary of this episode, due to its length, has been archived in a separate Wikipedia entry.

Week 6: The Writing on the Wall

  • Airdate: February 24, 2005
  • Hosting Companies: Sony Electronics and Sony PlayStation
  • Magna Project Manager: Alex
  • Net Worth Project Manager: Tara
  • Project: To create a graffiti advertisement in Harlem for Sony PlayStation 2's new street racing game, Gran Turismo 4.
  • Winning Team: Magna
    • Reward for Winning: Photo shoot with a well-known photographer
  • Losing Team: Net Worth
    • Final Boardroom: Audrey, Tara, and Craig
    • Fired: Tara
  • Special Notes:
    • Change in Judges: Jill Cremer (for Carolyn)
    • The summary of this episode, due to its length, has been archived in a separate Wikipedia entry.

Week 7: Project Putt Putt

  • Airdate: March 3, 2005
  • Hosting Companies: Golfing segment of The Trump Organization
  • Magna Project Manager: Stephanie
  • Net Worth Project Manager: Audrey
  • Project: To build a miniature golf course and attract the most business.
  • Winning Team: Magna
  • Losing Team: Net Worth
    • Final Boardroom: Craig, John, Audrey, and Angie
      • John was disrespectful of Audrey and maintained a poor attitude through the task.
      • Audrey did not stand up for herself in the boardroom and was T-boned by the other candidates who tore her to shreds.
    • Fired: Audrey
  • Special Notes:
    • Change in Judges: Ashley Cooper (for George)
    • Chris was lambasted for chewing tobacco in his clown costume.
    • Kendra 'cut Net Worth off at the knees' by doing 'exclusive' promotion deals to place her flyers at many other kid-friendly establishments.

Week 8: Bling It On

  • Airdate: March 10, 2005
  • Hosting Company: FUSE TV, a cable-TV channel
  • Magna Project Manager: Kendra
  • Net Worth Project Manager: Chris
  • Project: To run a charity auction where the bidders will get special attention/prizes from famous music stars.
  • Winning Team: Magna
    • Reward for Winning: None, since this was a charity episode.
  • Losing Team: Net Worth
    • Final Boardroom: Chris, John, and Erin
    • Fired: John
  • Special Notes:

Week 9: What You Didn't See ...

  • Airdate: March 17, 2005
  • This episode featured unaired footage from the first eight weeks.

Week 10: Pandora's Box

  • Airdate: March 24, 2005
  • Hosting Company: Home Depot
  • Magna Project Manager: Craig
  • Net Worth Project Manager: Angie
  • Project: To create a short presentation/event for Home Depot.
    • Magna: Craig decides Magna should make a box. Alex, Bren, Kendra, and Tana think this is a horrible idea with no imagination and drag their feet for a long time. Craig winds up alone building the box in Home Depot. Eventually they come around and kick in. Their presentation ends up being a big draw for kids, because they can finger paint and draw on the boxes dand build it with their parents.
    • Net Worth: Net Worth decides to build some kind of table thingy. Their presentation flops as Chris puts the top on upside down, and the short presentation winds up being more than 20 minutes long. Angie decided not to make Erin the presenter because of her bad attitude earlier--Erin said she doesn't know anything about home depot, and Angie felt she isn't participating.
  • Winning Team: Magna
    • Reward for Winning: Taking a ride in a Zero-G jet, simulating weightlessness in space.
  • Losing Team: Net Worth
    • Final Boardroom: Angie and Erin
      • Trump says Erin should have been the presenter and is considering firing Angie (even though George and Carolyn advised against it). That is when Erin screws up. Trump talks about always listening to George and Carolyn and Erin says "Do you have to?" in a flirtatious manner, winking at Trump. This sets off Carolyn who says "That was a dumb comment" with her trademark ice rocket stare of doom. Trump says, "You're a real wise guy" to Erin, and then fires her.
    • Fired: Erin

Week 11: The Pie's the Limit

  • Airdate: March 31, 2005
  • Hosting Company: Domino's Pizza
  • Magna Project Manager: Bren
  • Net Worth Project Manager: Stephanie
  • Project: To create a new pizza for Domino's Pizza, and sell it from a mobile street trailer.
    • Magna: Tana brings out her Italian cooking knowledge and builds a nice design.
    • Net Worth: Chris and Alex sell a bunch of advanced-order pizzas to a construction site near where the task starts. Unfortunately the actual selling site the next day winds up being across town. There are so many pizzas that it takes two people to carry them on the subway. Stephanie decides to go do this personally and apologize to the workers because she feels it is a stain on her honor to have the pizzas get there late. While Stephanie is gone from the pizza making site, Chris starts freaking out. This could probably be attributed partly to tobacco withdrawal because he had quit chewing tobacco cold turkey after Trump dissed him for it in the past episodes. Chris gets in a fight with Alex, Alex asserts himself, Chris makes aggressive statements. Later on during discussion Stephanie uses the word 'threat', which Alex then agrees is what happened. Stephanie tries to use all this in the boardroom to get Chris fired. The marketing street workers that Net Worth hires mill around and do not hit the hot spots.
  • Winning Team: Magna
    • Reward for Winning: Having breakfast with Trump in his gold-plated palace apartment.
  • Losing Team: Net Worth
    • Final Boardroom: Alex, Stephanie, and Chris
      • While Trump was upset at Chris's performance, he was more concerned about Stephanie's poor leadership skills and her inability to handle difficult people (especially Chris). This caused Trump to fire Stephanie instead of Chris as the ability to overlook subordinates is an important task for a Project Manager.
    • Fired: Stephanie
  • Special Notes:
    • Team Reassignments: Alex, from Magna to Net Worth
    • They both use 'meatballs' since Trump said he likes meatballs.

Week 12: Seams Stress

  • Airdate: April 7, 2005
  • Hosting Companies: American Eagle and Sony
  • Magna Project Manager: Tana
  • Net Worth Project Manager: Alex
  • Project: To create some kind of 'high tech' modifications to clothing for American Eagle Outfitters company.
    • Magna: Magna does more research than Net Worth, figuring out more what the market wants. Tana tries to keep a positive attitude, even when Bren and Craig bring back clothing that has been manhandled by the silkscreen shop, with paint blobs and a backwards logo on one of the items.
    • Net Worth: Angie feels that Alex assigned her too many tasks, pointing out the white board where she has over 15 things to do while he has one. She runs out of time and doesn't prepare for the presentation well. There is chaos as the presentation approaches and one of the models forgets to bring their clothing. Angie stammers in the presentation, repeats sentences and reads off cue cards.
  • Winning Team: Magna
  • Losing Team: Net Worth
    • Final Boardroom: Chris, Angie, and Alex
      • Trump says that Chris and Angie have both been there six times. This is a bit unfair since twice Angie was brought in for reasons unrelated to her performance. Nevertheless, Trump goes on to attack Angie, while saying that Alex had done well but was brought down by these two 'losers'. Trump asks her "did you choke", to which she replies "yes", and she's fired. Later in the Taxi Cab Angie says she wants everyone to know that she "didn't choke".
    • Fired: Angie
  • Special Notes:

Week 13: A Lonely Drive

  • Airdate: April 14, 2005
  • Hosting Companies: Pontiac and General Motors
  • Magna Project Manager: Kendra
  • Net Worth Project Manager: Chris
  • Project: To prepare a sales brochure for the Pontiac Solstice car.
    • Magna: Magna comes up with a round brochure that looks very interesting and unique. Pontiac decides to use the brochure in their stores. However Tana and Craig go to sleep before it is done, leaving Kendra to finish it all. In the presentation to Pontiac Tana tries to take over from Kendra but Kendra gets her two cents in.
    • Net Worth: Net Worth's brochure has boring writing and looks generic. In the presentation to Pontiac Chris gets nervous and stumbles over his lines, making up new words like 'interiorally and exteriorally'.
  • Winning Team: Magna
  • Losing Team: Net Worth
    • Final Boardroom: Alex, Bren, and Chris
      • George rags on their 'fuzzy picture'. Alex says Bren's writing is boring. Bren defends his writing against Alex saying that Alex should have told him the problem earlier. Trump starts grilling Chris about why he has been in the boardroom losing so much. Chris doesn't flip out but admits that they lost. He starts crying when he is fired. Trump calls him back and says he is a good kid and to stop chewing tobacco and chill out.
    • Fired: Chris for his 7-week losing streak
  • Special Notes:
    • Team Reassignments: Bren, from Magna to Net Worth

Week 14: I Can't Believe It's Not Clutter

  • Airdate: April 21, 2005
  • Hosting Company: Staples
  • Magna Project Manager: Craig
  • Net Worth Project Manager: Alex
  • Project: To design an office organizer for Staples and successfully present it to a focus group.
    • Magna: Magna (Craig, Kendra, and Tana) creates a space-saving, efficient desk organizer (See Postnote) in spite of the catfight between Craig and Kendra.
    • Net Worth: Net Worth created a space-wasting, awkwardly-arranging invention (basically, a second desk) that paled in comparison to Magna's space-friendly, but efficient invention. In fact, Magna's invention has easier access to "things" as opposed to Net Worth's invention.
  • Winning Team: Magna
    • Reward for Winning: Breakfast at the Rainbow Room with George and Carolyn
  • Losing Team: Net Worth
    • Final Boardroom: Alex and Bren
      • George is embarrassed at both Alex and Bren for poor invention skills, although Alex and Bren thought they had a better-looking product. The focus of this boardroom was that Alex and Bren's invention took up too much space, plus all the papers and supplies had to be placed in an awkwardly inconvenient matter. Carolyn pointed out the design/invention flaws during the boardroom. George said that the candidates were to be developing a new stationery that would be used in a typical office, not limiting to legal office. Donald, George, and Carolyn apparently were not happy with the difficulty of use arising from this "Packrat" invention idea Alex and Bren had. Bren does not like to take risks at all, and it caught the attention of Trump, therefore Bren's inability to take risks led to his discharge.
    • Fired: Bren for his unwillingness to take risks
  • Special Notes:
    • Trump stated that regardless of the outcome of this task, because the interview is entering its final stages, no further exemptions would be issued.
    • You can now purchase Magna's invention (officially dubbed and released as The Desk Apprentice) at Staples stores everywhere or through Staples Online for about $39.99 USD.

Week 15: Bedazzled by a Beefy T

  • Airdate: April 28, 2005
  • Hosting Company: Hanes
  • Magna Project Manager: Kendra
  • Net Worth Project Manager: Tana
  • Project: To design a t-shirt for Hanes celebrating their 50th anniversary, and make the most money selling the shirt.
  • Winning Team: Magna
    • Reward for Winning: Engaging in a Dogfight in two fighter planes.
  • Losing Team: Net Worth
    • Final Boardroom: Alex and Tana
    • Fired: Alex
  • Special Notes:

Season Finale

  • Airdate: May 5, 2005
  • Hosting Companies:
    • Book Smarts: Sony PlayStation, Best Buy, and Electronic Arts Sports Division
    • Street Smarts: NYC 2012 Olympics Board/Committee with the City of New York
  • Book Smarts Finalist: Kendra
  • Street Smarts Finalist: Tana
  • Project:
    • Book Smarts: To do the Best Buy Fight Night Promotion.
    • Street Smarts: To do the NYC 2012 Athlete Challenge.
  • Hired: Kendra of the Book Smarts
  • Fired: Tana of the Street Smarts for poor treatment of her subordinates
  • Special Notes:
    • The one-on-one interviews aired on the first part of the May 5, 2005 episode.
    • The first part of the final task was aired on May 5, 2005 after Craig's firing in the middle of Episode 15.
    • Although it appeared that Tana and Kendra's "employees" were going to discuss their "employers" on the finale (based on the ending to the penultimate episode), the finale went directly to the live hiring instead.
    • The summary of this episode, due to its length, has been archived in a separate Wikipedia entry.
    • Mr. Trump's decision has been archived in a separate Wikipedia entry.

Quotes

  • Trump: "Are you not a homosexual type of person?"
    • Chris: "Sir, I am not a homosexual!"
  • Michael: "I'm in this team no matter what. Let's make this vegetable porno the best vegetable porno we can possibly make — with a gay twist."
  • Trump: "I've always said, if you hang out with losers, you become a loser. And that's what's happened to you, Alex."
  • Erin: "As a former beauty queen ... "
  • Tana: (referring to her pretzels) "I paid for these bitches and they're coming home with me!"
  • Trump: (after watching Magna's failed Dove commercial) "Ay-yi-yi."

Additional information

See also

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