WSLS-TV

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WSLS-TV is the NBC network affiliate serving the Roanoke-Lynchburg, Virginia television market. It transmits its analog signal with 316,000 watts of video power on VHF channel 10, and its digital signal on UHF channel 30 using a microwave link KIL 45 on 7.0623 gHz. It is owned by Media General. Previously, a translator station W02AE was employed.

The station first signed on the air on December 11, 1952, under the ownership of Shenandoah Life Insurance. During the 1950s, the station had split the ABC affiliation with WLVA-TV (now WSET-TV) Channel 13. Today, WSLS also operates Roanoke's i network outlet WPXR-TV, and produces a 10pm newscast for Roanoke's Fox affiliate WFXR-TV. WSLS was owned by Roy H. Park Communications Inc. until 1997. The station's slogan from the early nineties until 2003 was the "Spirit of Virginia." The station's slogan from 2003 to the present is "On Your Side."

Station Logos