Viral video

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The term viral video refers to video content which gains widespread popularity through the process of Internet sharing, typically through email messages and media sharing websites. Viral videos are usually humorous in nature and may range from televised comedy sketches such as Saturday Night Live's Lazy Sunday to unintentionally released amateur video clips like Star Wars Kid. While the viral video phenomenon has occurred in a largely unstructured manner, a number of organizations have attempted to adopt marketing strategies that rely on the distribution of viral video, often with mixed results.

See also