Dual-coding theories are general theories of cognition that provide a unifying framework for literacy, for reading. When people read written information, dual-coding theories contend that the readers access orthographic and phonological information to recognize words in the text. Dual-coding theory is a relatively new subject to the field of literacy.
Dual-coding theory has been examined by Professor Allan Paivio, and related to literacy, visual mnemonics, and idea generation.
Dual-coding theory is also used to explain and predict multimedia effects in human computer research in combination with other concepts such as split attention effect. When a graphic and brief text are juxtaposed, mental processing is often enhanced, and this has been used to develop a graphic organization technique by Robert Horn (Visual Language). Dual coding theory can be used and applied as a theory to improve graphics for communication, decision making, memory, and problem solving.
References
Piaivio, A. Dual Coding theory. Horn.R. Visual Language.
See also: Unified theory of hypermemnesia
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