Enele Ma'afu'atuitoga, commonly known as Ma'afu, was a Tongan Prince and Fijian chief. He was born in Tongatapu, Tonga, in 1816, as the son of Aleamotu'a, 18 Tu'i Kanokupulu In 1840 he married Elenoa Lutui, with whom he had one child, Siale'ataongo, in Nukualofa. Ma'afu died 6 February 1881 in Lomaloma, Vanuabalavu, Fiji.
The brother and official representative of King George Tupou I, who wished to keep him away from Tonga as a potential rival for the throne, Ma'afu established himself at Lakeba as leader of the Tongan community in the Lau Islands in 1848. Aligning himself with the Tui Nayau, the Paramount Chief of the Lau Islands, he went on to conquer the Moala Islands and placed therm under the Tui Nayau's authority. In 1850, he bartered with the Tui Cakau, the Paramount Chief of Cakaudrove, a canoe in exchange for the islands north of Cicia. He went on to Vanuabalavu and took up residence in Lomaloma, after suppressing a religious war on the island. Using his alliance with the Tui Cakau and Tui Bua, or Paramount Chief of Bua, Ma'afu defeated Ritova, the Tui Macuata or Paramount Chief of Macuata, Ma'afu extended his influence through the northern island of Vanua Levu.
A Christian, Ma'afu introduced Methodist Christianity to eastern Fiji.
When Seru Epenisa Cakobau, the Vunivalu, or Paramount Chief, of Bau, made his first offer to cede Fiji to the United Kingdom in 1858, John Pritchard, the British Consul, warned Ma'afu - by now the most powerful chief in northern Fiji - that under British rule, further attempts to expand his power base would not be tolerated. Ma'afu shrewdly singed an agreement denying sovereignty over Fijians and claiming to be in the islands only to oversee the Tongan population. Following Britain's decision in 1862 not to annex Fiji, however, Ma'afu resumed his attempts to extend his rule. In 1867, he created the Tovata Confederacy, covering most of northern and eastern Fiji. This arrangement was not a success, however, and Ma'afu retired to the island of Vanuabalavu. He maintained his claim, however, to be the overseer of the Tongan population, and when the Tui Nayau raised the Tongan flag over Lakeba, Ma'afu took control of the Lau archipelago on the pretext that its Paramount Chief had declared it be Tongan territory, rather than Fijian.
Ma'afu was faced with a crisis in June 1868, when the Tongan government disclaimed all sovereignty over Fijian territory, including the Lau Islands. Ma'afu could no longer exercise authority over Lau as a Tongan Prince. Lauan chiefs met in Lakeba and February 1869, and granted Ma'afu the title of Tui Lau, or King of Lau, Levuka, and Ovalau. He was subsequently recognized as such by the chiefs if Cakaudrove and Bua in May 1869, but abdicated in favour of Cakobau and the united Fijian monarchy in 1871. Ma'afu later played a leading role in the cession of Fiji to the United Kingdom in 1874.
Ma'afu has descendants living today. Living in Mualevu and Nukuni, Ono-I-lau.