Learning and Evaluation/Archive/Learning modules/3Survey Objective and Planning

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Part 1: Introduction Welcome! Why Survey? Why Surveys Are Useful Constructs Operationalize Survey instruments Types of information Attributes - a special case Survey Objective and Planning Part 2: Reliability & Validity Reliability & Validity Reliability Validity Face Validity Content Validity Criterion Validity Construct Validity Part 3: Question Construction Writing Good Questions Questions from Existing Surveys Constructing your own Questions Be Specific Be Concise Avoid Double Negatives Minimize Social Desirability Bias Avoid Double-barreled questions Avoid abbreviations, jargon, technical terms, or slang Avoid leading questions Avoid loaded questions Use appropriate wording Ask useful questions Rely on second-hand data sparsely Use caution when asking personal questions Part 4: Response Options Question types Fill-in-the-blank Dichotomous pairs Multiple choice Check all that apply Ranking Scales Choosing response options Part 5: Questionnaire structure Important considerations Questions order Additional Resources Feedback

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Survey Objectives and Planning

Creating your survey instrument can happen after your evaluation is planned, however, your survey strategies should always be considered in planning for your evaluation. Knowing the objectives of the survey is necessary to make sure that the survey is capturing relevant data.