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Aim is a brand of toothpaste from Lever. This toothpaste is currently available in the following varieties: Aim Cavity Protection Toothpaste Mint Gel, Aim Tartar Control Toothpaste Gel, Aim Whitening Toothpaste with Baking Soda Mint Gel. Aim's slogan is "Fights cavities... Children like the taste." Aim has a milder mint flavour than most toothpastes.