Choice may refer to:
- Choice in economics, politics, and philosophy
- Axiom of choice, in mathematics
- Choice models in research
- Choice of law, a concept within the field of the conflict of laws.
- design choice, in engineering
- Choice Hotels International
- Choice magazine, The Australian Consumers' Association magazie
- Choice reviews, a publication of the American Library Association
- Pro-choice, a term used by abortion rights proponents
- Choice Homewares, a store at Stockland Glendale, New South Wales, Australia
- Choice Cigarettes, a cigarette company, controversial in Australia due to its low price
- Choice (credit card), a former credit card issued by Citibank