.sucks is an internet ___domain registrar company that controls the rights to sell .sucks domains.[1]
 | |
| Founded | 2015 |
|---|---|
| Industry | Domain Registrar |
| URL | www |
.sucks ___domain names
edit.sucks domains are owned and controlled by the Vox Populi Registry.[2] Vox Populi won the rights for .sucks gTLD in November 2014.[3] Domains with .sucks names became available after the Internet Corporation for Assigned Names and Numbers (ICANN) approved the generic top-level ___domain name (gTLD) in 2014 and assigned it to Vox Populi Registry Inc. in March 2015.[4]
Its primary use is apparently for ___domain hacks.[citation needed]
The number of registrations and renewals of .sucks domains appears to be declining as of 2018.[5]
Controversy
edit.sucks domains have generated controversy regarding potential cybersquatting, as individuals can purchase a trademarked ___domain with bad faith intent to sell the ___domain at an inflated price.[6]
Several celebrities and companies have purchased .sucks domains in order to protect their brands from potential exploitation, including Taylor Swift, Apple, Facebook, and Microsoft.[7][8][9]
As a result of the company's pricing model, .sucks has been criticized for high costs associated with trademarked .sucks domains.[10]
In 2015, ICANN sent a letter to the U.S. Federal Trade Commission to investigate Vox Populi Registry for potentially illegal and predatory actions.[11] The FTC concluded that Vox Populi did not break any rules, but pointed out that ICANN has previously ignored several concerns from the FTC on the topic of new ___domain names.[12]
References
edit- ^ "This Internet Address Costs 2500 Annually and It Sucks". qz.com. 16 March 2015. Archived from the original on 2019-02-22. Retrieved 2018-11-01.
- ^ "Battles for .chat, .style, .tennis, bingo and .sas over". domainincite.com. 6 November 2014. Archived from the original on 2014-11-09. Retrieved 2018-11-01.
- ^ "Dot Sucks Web Address". Fortune.com. Time Inc. Archived from the original on 2018-11-09. Retrieved 2018-11-01.
- ^ ".sucks Registry Agreement". icann.org. Internet Corporation for Assigned Names and Numbers. Archived from the original on 2019-11-05. Retrieved 2018-11-01.
- ^ "Rampant Span Falling Registrations Show New gTLDs Have Limited Business Value". techrepublic.com. Archived from the original on 2018-06-15. Retrieved 2018-11-01.
- ^ "Dot Sucks a Battle Between Trademark Rights and Free Speech". jaburgwilk.com. 18 February 2016. Archived from the original on 2019-02-13. Retrieved 2018-11-01.
- ^ "Why You Should Buy Your Dot Sucks Domain Name". The Guardian. 23 March 2015. Archived from the original on 2018-11-09. Retrieved 2018-11-01.
- ^ "Master of Your Domain Maybe in Com but not in Sucks". Bloomberg News. Retrieved 2018-11-01.
- ^ "Google, Apple, Facebook, Microsoft Along Major Brands Buying Sucks Domains". marketingland.com. 7 April 2015. Archived from the original on 26 November 2018. Retrieved 1 November 2018.
- ^ "Saga of Sucks Domains Generates Laughter, Agony". Forbes. Archived from the original on 2016-11-26. Retrieved 2018-11-01.
- ^ "Internet Naming Body Moves Crack Down Sucks". apnews.com. Associated Press. 10 April 2015. Archived from the original on 2018-02-07. Retrieved 2018-11-01.
- ^ "FTC ICANN Sucks". The Register. 2015-05-28. Archived from the original on 2019-02-22. Retrieved 2018-11-01.