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APM Monaco is a fashion jewelry company. It was started in Monaco in 1982 by Ariane Prette and her son Philippe Prette.[1]
 | |
| Company type | Privately held company |
|---|---|
| Industry | Jewelry |
| Founded | 1982 |
| Founder | Ariane Prette, Philippe Prette |
Number of locations | 500+ (2025) |
Key people |
|
| Website | www |
Brand Origins & Global Expansion
editAPM Monaco is a fashion jewelry company founded in Monaco in 1982 by Ariane Prette and her son Philippe Prette. Originally focused on manufacturing fine jewelry for luxury brands, the company transitioned into a fashion jewelry brand in 2012 under the leadership of Philippe Prette, now CEO, and his wife Kika Prette, Creative Director.[2]
In 1992, production was relocated to China. The company is headquartered in Hong Kong and Monaco.[3] In 2019, TPG Capital acquired a 30% stake in the business.[4]
APM Monaco opened its first branded boutiques in Cannes and Rome in 2013.[5] By 2015, it had expanded to over 30 stores globally;[6] by 2017, 130 stores, with 75 located in Asia and Australia.[7] As of 2025, APM Monaco operates over 500 boutiques in more than 26 countries and employs approximately 2,300 people.[1]
The brand releases 4 seasonal collections annually, in addition to its signature DNA lines, all produced in-house. Its retail experience draws on the lifestyle of Monaco and the South of France, with boutique interiors designed to appeal to all five senses.
References
edit- ^ a b "At APM Monaco, a Company Culture Defined by Transparency and Technology". Business of Fashion. 14 July 2022. Retrieved 20 January 2024.
- ^ "The playful heritage and modernization". Retrieved 21 August 2019.
- ^ "TPG-led consortium to buy stake in jewellery brand APM Monaco". 17 April 2019. Retrieved 21 August 2019.
- ^ "Jewelry Brand APM Monaco Locks up Investors". Retrieved 26 September 2019.
- ^ "APM Monaco opens three stores in one month". 12 July 2013. Retrieved 21 August 2019.
- ^ "APM Monaco poursuit les ouvertures de boutiques". 2 April 2015. Retrieved 21 August 2019.
- ^ "APM Monaco to Open 1st Canadian Store". 17 May 2017. Retrieved 21 August 2019.