Wikipedia

BingoPlus

(Redirected from Draft:BingoPlus)

BingoPlus is a Philippine online gambling platform operated by AB Leisure Exponent Inc. (ABLE), a subsidiary of DigiPlus.

BingoPlus
TypeOnline gambling
Launch dateJanuary 2022
Operating system(s)IOS, Android
Members40 million users (2024)
AvailabilityPhilippines
Websitebingoplus.ph

History

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Taking advantage of the COVID-19 pandemic, the Leisure and Resorts World Corporation (LRWC; known as DigiPlus since February 2023.[1][2]) through its subsidiary AB Leisure Exponent Inc. (ABLE) launched Bingo Plus in January 2022 allowing potential players to play livestreamed bingo.[3] The company was granted a Online Traditional Bingo (OTB) license from state-run gambling regulator Philippine Amusement and Gaming Corporation (PAGCOR) within the same year.[3][4]

It replaced Bingo Bonanza. which was an electronic bingo hall chain often is housed inside shopping malls.[3][5][6]

In 2024, BingoPlus' registered users rose to 40 million doubling the figures from last year, benefitting from the Philippine government's crackdown on overseas-catering casinos or Philippine offshore gaming operators.[7][8]

On September 29, 2024, BingoPlus introduced a perya game called Pinoy Drop Ball with DigiPlus billing the game as the first live drop ball game of its type launched in the Philippines[9]

Games

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The BingoPlus platform provides online bingo, as well as other games such as baccarat, tong-its and perya (fair) games.[10][11]

Locations

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Bingo Plus at Parkmall in Mandaue, Cebu.

BingoPlus' online gambling operations are supported by physical outlets across the Philippines.[12] As of 2024, it has around 134 physical branches.[13]

Marketing

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Brand ambassadors

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BingoPlus has used celebrities as brand ambassadors, the first of which was Luis Manzano.[14] This was followed by Maine Mendoza,[15] Piolo Pascual,[16] and Kim Chiu.[17]

Sponsorships

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BingoPlus is a sponsor of the Philippine Basketball Association (PBA) entering their first deal in August 2022.[18] The deal covered 2022–23 and the 2023–24 seasons.[19][20]

In October 2022, BingoPlus entered into a sponsorship deal with the Premier Volleyball League (PVL). The gambling platform became the women's volleyball league's official gaming partner.[21][22]

It has sponsored the MassKara Festival of Bacolod in 2022, 2023, and 2024.[23]

In 2025, the International Series Golf tournament, hosted by BingoPlus, is scheduled to be held in the Philippines for the first time.[24][25]

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In June 2024, a player and three employees at the BingoPlus SM City Cauayan branch were alleged to have conspired to manipulate the results of the Bingo Milyonaryo game, illegally winning a jackpot of approximately ₱3.96 million (US$80,406.09). A fraud case was filed, and the individuals involved were arrested.[26]

References

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  1. ^ "Leisure and Resorts World Corporation Announces Name Change to DigiPlus Interactive Corp". DigiPlus. March 7, 2023. Retrieved July 5, 2025.
  2. ^ Cabuenas, Jon Viktor (March 7, 2023). "LRWC changes name to DigiPlus Interactive Corp". GMA News. Retrieved July 5, 2025.
  3. ^ a b c Taculao, Patricia (November 17, 2022). "BingoPlus: More than just a game". Manila Standard. Retrieved July 5, 2025.
  4. ^ Dumlao-Abadilla, Doris (February 3, 2022). "Pagcor issues 1st online bingo license to gaming firm". Philippine Daily Inquirer. Retrieved August 8, 2025.
  5. ^ "Slash that boredom, get entertained anytime, anywhere with BingoPlus". Manila Standard. September 23, 2022. Retrieved July 5, 2025.
  6. ^ Bonotan, Trixzy Leigh (July 12, 2024). "The growing of Bingo Plus". Philippines Graphic. Retrieved July 5, 2025.
  7. ^ Mercurio, Richmond (June 27, 2025). "Win some, lose some: Responsible gaming takes spotlight as Filipinos bet online". The Philippine Star. Retrieved August 11, 2025.
  8. ^ Mercurio, Richmond. "DigiPlus doubles users in 2024". The Philippine Star. Retrieved August 8, 2025.
  9. ^ Entertainment, Manila Bulletin (October 1, 2024). "BingoPlus holds star-studded launch of latest digital perya game Pinoy Drop Ball". Manila Bulletin. Archived from the original on May 24, 2025. Retrieved August 8, 2025.
  10. ^ "BingoPlus holds star-studded launch of latest digital perya game Pinoy Drop Ball". Manila Bulletin. Retrieved July 5, 2025.
  11. ^ Hernando-Malipot, Merlina (June 23, 2025). "Biggest jackpot in Philippine history: 28-year-old factory employee wins nearly P1B on BingoPlus". Manila Bulletin. Retrieved August 11, 2025.
  12. ^ Piad, Tyrone Jasper (July 25, 2024). "24/7 online bingo operator not affected by Pogo ban". Philippine Daily Inquirer. Retrieved August 11, 2025.
  13. ^ "MultiplyTheGood for Filipinos: BingoPlus named as MB 2025 Newsmaker of the Year". Manila Bulletin. February 21, 2025. Retrieved August 11, 2025.
  14. ^ "BingoPlus introduces Luis Manzano as celebrity endorser". Manila Standard. May 31, 2022. Retrieved August 11, 2025.
  15. ^ Garcia, Rose (December 13, 2024). "Maine Mendoza explains decision to endorse online betting games" (in Filipino). Philippine Entertainment Portal. Retrieved August 11, 2025.
  16. ^ Manila Standard - Tech (October 12, 2023). "Bingoplus introduces Piolo Pascual as newest endorser in spectacular "Bingoplus Day: The Papa P Day!" - Manila Standard". Manila Standard. Archived from the original on June 26, 2025. Retrieved August 8, 2025.
  17. ^ Pardillo, Monique F. (October 10, 2024). "BingoPlus celebrates in Cebu with Cebu Carnival, welcomes Kim Chiu as its newest endorser". SunStar. Retrieved August 8, 2025.
  18. ^ "PBA signs sponsorship deal with BingoPlus". Philippine Basketball Association. Retrieved August 8, 2025.
  19. ^ Bacnis, Justine (April 6, 2022). "PBA forges partnership with BingoPlus". Tiebreaker Times. Retrieved August 11, 2025.
  20. ^ Sports, Manila Standard (September 29, 2023). "BingoPlus renews partnership with PBA, recommits support for basketball and sports in general". Manila Standard. Retrieved August 8, 2025.
  21. ^ "PVL BingoPlus Signing Ceremony". pvl.ph. Retrieved August 8, 2025.
  22. ^ Sports, Manila Standard (November 4, 2022). "BingoPlus now official gaming partner of PVL". Manila Standard. Retrieved August 8, 2025.
  23. ^ Blogger), Jojo Vito (Bacolod (October 23, 2024). "BingoPlus Celebrates, Proud Sponsor of the MassKara Festival". Fabulous Asian Lifestyle. Retrieved August 8, 2025.
  24. ^ "Philippines presented by BingoPlus 2025, 23-26 OCT 2025 - The International Series". www.internationalseries.com. Retrieved August 8, 2025.
  25. ^ "International Series Philippines to feature LIV Golf League and Asian Tour big-name players". BusinessWorld. April 10, 2025. Retrieved August 11, 2025.
  26. ^ "Raps filed vs player, employees involved in bingo scam". The Philippine Star. Retrieved August 8, 2025.
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